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RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

4 years ago By Real Wire

London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”, published by mobile marketing automation experts, Upstream, which explores rich mobile messaging’s emergence as a vital part of the digital marketing mix.

Perforce’s Automotive Software Development Survey Reveals Software Has Become Central to Automotive Development

4 years ago By Real Wire

MINNEAPOLIS, May 19, 2022 – Perforce Software, a provider of solutions for enterprise teams requiring productivity and visibility at scale within the SDLC, released the results of its annual State of Automotive Software Development survey conducted in partnership with Automotive IQ. Close to 600 automotive development professionals across the globe provided responses to current practices and emerging trends within the industry. Key findings suggest a growing concern for automotive software security, while the automotive vehicle market continues to rapidly evolve.

Revolutionizing Retail: Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

4 years ago By Merilee Kern

Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion dollar annual revenues. Though exceedingly difficult and rare, that circumstance is not impossible. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 trillion U.S. dollars in 2022.

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AI-Powered Alternative Data Driving Extreme Market Research Disruption

4 years ago By Merilee Kern

Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

Companies that are slow to incorporate alternative data into their R&D, marketing, investment, risk analysis and other key processes expose themselves to extreme opportunity loss at best and operational peril at worst.

Egress Mid-Year Threat Report Details Scams Affecting Cryptocurrency-based Ukraine Donations, Job Seekers, Electronic Voters, and More

4 years ago By Real Wire

LONDON, UK – 18th May 2022 – Egress, the leading provider of intelligent email security, today issued its mid-year 2022 threat report offering details of emerging vulnerabilities along with insights, from the Egress threat intelligence team, about protecting employees, customers, and businesses from these specific cyberattacks.

3 in 5 Organizations Experienced Accidental Data Loss Over Email in the Past Year

4 years ago By Real Wire

SAN FRANCISCO - May 18, 2022 - New research from email security company Tessian and the Ponemon Institute reveals that nearly 60% of organizations experienced data loss or exfiltration caused by an employee mistake on email in the last 12 months. Email was revealed as the riskiest channel for data loss in organizations, as stated by 65% of IT security practitioners. This was closely followed by cloud file-sharing services (62%) and instant messaging platforms (57%).

The Ponemon Institute surveyed 614 IT security practitioners to also reveal that:

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Why CTAs Matter Greatly to Your Conversion Rates

4 years ago By Eleanor Hecks

A call to action (CTA) on your website is more than a carefully chosen phrase. It’s also a mechanism for encouraging your visitors to convert. Here’s a closer look at why and how the kinds of CTAs you choose could impact your business outcomes. 

The Right Words Can Make Offers Seem More Appealing

Writing a compelling CTA means putting yourself in the position of your target visitors and understanding what words would most likely cause a favorable response and which ones might make them disinterested or even annoyed. 

Rajant Named a Winner of Security Today’s 2022 “Govies”

4 years ago By Real Wire

Rajant’s Peregrine LTE BreadCrumb® Awarded Gold-Level for Intelligent Communications

Malvern, PA – May 13, 2022: Rajant Corporation, the pioneer of Kinetic Mesh® wireless networks headquartered in Malvern, Pennsylvania, is a Security Today (1105 Media magazine and securitytoday.com) 2022 winner in “The Govies Government Security Awards” competition. The Govies honor outstanding government security products in a variety of categories. Rajant’s Peregrine LTE BreadCrumb is distinguished as the Gold recipient for “Intelligent Communications”.

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