Faltering consumer trust creates window of opportunity for Mobile Operators
- Recent data scandals mean 53% of consumers are less likely to share personal data with digital services companies
- Consumers now see their mobile operator as more trustworthy, with 92% happy to consider using MNO-delivered digital services
DUBLIN, Ireland - 12th July, 2018 - The Facebook data scandal has not only eroded consumer trust in social media platforms, but also in digital services companies such as Netflix, Spotify and Skype. More than 50 percent of consumers are now less likely to share personal data with digital services companies, with 66 percent of consumers stating that they would prefer to pay for services if it meant more control.