August 2017

August 9, 2017 --- Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. In August they will launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms.

Snaplytics analyzed over 800 influencers in depth over the last quarter, to identify how many updates contained brand mentions, which brands were being mentioned and who mentioned them on what platform. It turns out while Snapchat has had a downward going slope in terms of influencer activity Instagram Stories is gaining more and more traction, especially among larger brands.

Intranets can bring plenty of benefits to your organization by boosting engagement with internal communications along with improving business efficiency. The key to a successful launch of an intranet within any organization requires careful and meticulous planning to ensure a smooth roll-out.

While I may be an old dog with decades of experience utilizing websites for marketing purposes, I'm more like a newborn puppy when it comes to email marketing. Until a couple years ago, I never utilized email campaigns or email newsletters in hopes to get more visits to my websites. My current email marketing service provider is MailChimp, but there is another customer communication platform that is on my radar, Colorado-based SendGrid.

Intranets can be an excellent platform that enable you to build a solid company culture of information exchange and collaboration.  With intranet software in the workplace, it's now become easier to share and access information anywhere, anytime, on any device, as well as playing a vital role in helping to improve the communication between the employees within your organization.  Collaborating through an intranet platform gives employees from different departments a unique opportunity to come together on a common platform, working and sharing ideas about big projects all within one secure digital workplace.