User Generated Content

SEO Best Practices to Boost Your Lead Flow from Search

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

COVID accelerates demand for gig-driven customer support models

San Francisco, USA. 13 April 2021: Today Limitless released annual industry report ‘GigCX goes mainstream', with headline data revealing that 47% of those doing gig customer service roles today had lost full time employment or had hours cut due to COVID-19. Furthermore, 46% of those surveyed became GigCX Experts over the past year due to reasons associated with the pandemic.

‘Gig’ customer service booming during Covid-19, says report

San Francisco, USA. 12th May 2020: Two thirds of people signed up on ‘gig’ customer service (GigCX) platforms are seeing an increase in demand for customer service tasks since the COVID-19 pandemic began, according to The ‘Annual Gig Customer Service’ report, released today by AI-driven gig customer service platform Limitless. The gig customer service model is already in widespread use at companies such as Microsoft, Unilever and Sage.

OutSystems Announces Ground-breaking Advancements to Address the Growth of Citizen Development

LONDON - 3rd October – OutSystems, provider of the number one low-code application development platform, today announced a breakthrough offering that supports the speed and agility of citizen development while giving IT the control and governance to ensure app quality. The new features allow non-IT roles to build a wide variety of applications that can be evolved within the platform to support large-scale, mission-critical business processes.

7 Marketing Trends You Should Consider for Q2 and Q3

By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.

Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.

How ORM Is Redefining SEO (And How to Do It Right)

Online reputation management (ORM) has become a true buzzword recently, but there are still numerous misconceptions about it. ORM is complex and contains a wide range of practices that shape the public perception of your brand. And, apart from your branding efforts, they may also impact your SEO.  

Let’s see how ORM is redefining the digital marketing landscape and how to get the most out of it.

Is it time to kill our website's Comment Section?

Every few years, I've been forced to reexamine the value of the comment section for my websites. Years ago, when socPub was CMS Report our comment were wide open where everyone could leave a comment. The end result were a lot of great comments but eventually the bots and spammers hit us hard. While using comment fighting services like Akismet and Mollom helped, a lot of comment spam still managed to make into our pages.

An End of an Era: Mollom End-of-Life Announcement

Sometimes I get too nostalgic over computers or software that I once used in my daily life. I remember my first computer (the Commodore Vic-20), I remember my first programming language (BASIC), and I remember my first spam filtering software for user generated content (Akismet). But nine years ago, a new spam filtering service originally intended for Drupal called Mollom emerged and I quickly forgot about the other spam blocking software.

Livefyre Engagement Cloud Is Much More Than Comments

When Livefyre announced their new Livefyre Engagement Cloud on Wednesday, Jordan Kretchmer claimed that "Today, we’re going to make some history". With history yet to be written, this could come across as typical grandstanding made by a company's CEO and founder. Yet the deeper you dig into this story, the more you realize if not history being made then at the very least Livefyre has charted a better course for user engagement and the use of user generated content.