User Generated Content

Today's business environment is highly customer-driven, and companies that listen to what consumers want thrive. Feedback reports are key to facilitating this action. They capture the voice of your audience and translate their experiences into the next moves you should take. 

Why Customer Feedback Reports Matter

A customer feedback report is any presentation of findings about feedback obtained by a business’ customers. This feedback might relate to whether consumers’ needs have been sufficiently met, their opinions of your overall brand and how your business stacks up against the competition. 

Before social media became the driving force it is today, customer service relied on telephone call centers and in-person interactions. Online companies utilized email to solve minor issues. With retail growing toward a more global platform, finding ways to better engage customers and improve their overall experience became more important. 

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

Every few years, I've been forced to reexamine the value of the comment section for my websites. Years ago, when socPub was CMS Report our comment were wide open where everyone could leave a comment. The end result were a lot of great comments but eventually the bots and spammers hit us hard. While using comment fighting services like Akismet and Mollom helped, a lot of comment spam still managed to make into our pages.

Sometimes I get too nostalgic over computers or software that I once used in my daily life. I remember my first computer (the Commodore Vic-20), I remember my first programming language (BASIC), and I remember my first spam filtering software for user generated content (Akismet). But nine years ago, a new spam filtering service originally intended for Drupal called Mollom emerged and I quickly forgot about the other spam blocking software.