Printer

Printed media sounds like a refreshing alternative due to digital fatigue and an increasingly competitive online world. Marketers are constantly looking for the latest strategies to reach potential and current customers, but the traditional route is sometimes more appealing and is making its comeback in unexpected ways. 

While blogs and social media are still highly effective marketing tools, printed material may be a more viable marketing channel. After all, with digital content flooding consumers’ feeds, it may make sense for your business to look into something that stands out.

Custom packaging improves sales and product reception. Having a plan from the moment your design team starts brainstorming until the item reaches stores creates a cohesive experience. Consumers will respond better to the finished product when you put them first throughout the conceptualization.

Missing a step along the way can reduce the effectiveness of your product launch. For the packaging to fire on all cylinders, such as branding, product placement and grabbing attention, designers must consider everything from audience demographics to rival products. Having a blueprint for the various steps from concept to completion helps ensure success. 

Egham, 19th February 2020 – OKI Europe has launched the MC883, a versatile A3 colour smart multifunction printer (MFP) that’s fully equipped to support construction businesses where the ability to print and scan documents and plans to a professional quality at any time is key to keeping projects on track and customers satisfied.

In recent years, the ability to print a prototype from a 3D printer has been a boon to many businesses. Perhaps the tech industry has benefited the most from these advances, including the ability to create rapid prototypes until a product is perfect.

Experts predict that 3D printing and additive manufacturing will usher in the fourth industrial revolution. According to Statista, the global 3D printing market will hit $50 billion by 2025. The ability to build functional prototypes for your high-tech goods results in faster concept-to-market speeds.