Experience Management

74% of the buying decision is made in advance of the first sales call, 50% before an email address is captured. So why wait until marketing automation or CRM to tailor the digital experience?

It seems like companies have an insatiable desire for information. In the era of big data there’s never enough, and organizations are constantly on the lookout not only for new types of information, but new sources from which to glean it. Of course, big data isn’t a crystal ball (though it’s sometimes hyped up to be), but it’s a great means of learning a number of different things, including personal preferences. The more we interact with different brands, and voice our opinions on social channels, the more we reveal who we are, our habits and overall behavior. That’s why marketers are so keen to adopt big data strategies. The more they know about us, they more they’ll know how to reach us.

The first time I heard the mention of customer experience management was at CMS Expo 2012. In one of the sessions, Robert Rose spent much of his time at the Expo warning the audience that content management systems need to do more than just content management. Rose believed experience management needed to be given a higher priority over web content management. Yesterday, DNN announced with Evoq 8 they are now ready to "move beyond web content management" and enable "marketers to publish, personalize, and measure content anywhere online". The improvements in Evoq 8 are focused on today's marketing needs for better customer engagement. 

Technology is getting faster and smarter. Computers are now able to recognize and learn patterns, and make decisions in real-time. Their improved analytic and decision-making abilities allow them to outperform humans in areas such as medical diagnoses, legal recognition and customized marketing campaigns.

Welcome to the last article of 2014. This year, CMS Report published over 280 articles related to content management systems, content strategy, business strategy, and information technology. During this time we also declined about an equal amount of articles that weren't quite right for our readers. In each case, I'm grateful for the many authors that submitted their articles for review and publication. 

Every day customers generate massive amounts of data through POS transactions, social media interactions, mobile devices and more. Much of this data is filled with valuable insights retailers can use to compete in crowded markets and boost the bottom line---but how to go about it?

Giving Brands the Power to Realize the Promise of Big Data and Deliver Smarter, More Relevant Customer Experiences through the Acquia Platform

BOSTON – November 4, 2014 – Acquia, the digital experience company, today introduced Acquia Lift ContextDB, the latest addition to its suite of Digital Engagement Services for the optimization of digital experiences. ContextDB is a petabyte-scale data warehouse solution that finally delivers on the long-sought ideal of automating data-driven, context-aware customer experiences.

Some businesses must satisfy their customer need to touch and feel or to consult with an expert before buying a product. Other businesses might need to provide catalogues of images, custom orders, a myriad of colors, international shipping options, weekly or monthly discounts or coupons to ensure customer interest - the possibilities are endless. It is therefore critical that the business design and build an eCommerce presence that provides consistent branding and image and satisfies the demands, desires and needs of their particular customer demographics and geographies.

Companies from the cosmetics industry to pet food are finding better ways to interact with customers, improve services and identify new markets through the capabilities they gain from using big data technology, like Google Compute Engine. Google Compute Engine allows companies to run extremely large workloads in the cloud, making big data more affordable and efficient to use than ever before. With this type of technology, companies are able to gather and store more data and, more importantly, they can take that data and perform dynamic queries and analyses that yield real-time results.

Magnolia lets companies easily deliver engaging, personalized web experiences

Basel, Switzerland, 24 June 2014 – Magnolia International has released the 5.3 version of its award winning web content management (WCM) platform. This release focuses on building personalized online experiences, enhancing collaboration for content publishers and quickly integrating with enterprise data sources.