Experience Management

SDL and Building Blocks partner to enable more than 60 digital transformations across industries and regions

As more and more businesses go for cloud computing, it is inevitable that many companies will offer cloud computing solutions. Salesforce.com is an industry leader when it comes to cloud computing solutions. There are several reasons for this.

Variety

Salesforce.com offers a variety of cloud computing solutions, meaning all your business needs will be catered to and you do not have to deal with different vendors. The cloud solutions on offer include Community Cloud, Marketing Cloud, Sales Cloud, and Analytics Cloud. Getting all your services under one roof means seamless integration, convenience, and cost benefits.

Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.

The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.

Experience Management

As we countdown the days to the launch of the new version of Hippo CMS, I find myself having conversations about the spirit and vision behind the product just as often as I discuss new, soon to be announced features.

Whether I’m speaking with marketers, technologists, product management or sales, one topic is constantly top of mind: the importance of understanding and communicating content ROI. And, equally importantly: responding to content ROI quickly, and efficiently.

Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers.

Standardizing personal experience sounds impersonal, doesn't it? Yet, that's what we're talking about here and there are plenty of software folks believing it's the right time for such an effort. When companies manage or utilize a number of systems involved with customer experience management, there is a need for those systems to transfer data from one system to the next. It is a huge challenge for CIOs, trying to streamline heterogeneous technologies and the data and transactions flowing from each solutions from their information system, while at the same time avoiding losing control over the collected data.

The year is still young, but it is already a busy one for software startup, Altocloud. The Mountain View, California company just announced $2 million seed funding and the commercial availability of its predictive communications platform for customer sales and engagement. The funding, led by Delta Partners, Digicel Group and ACT Venture Capital, brings Altocloud’s total funding to $3 million. Altocloud's new platform intelligently identifies the optimal online visitors and delivers tailored chat, voice, video and content so customers get the information and help they need at exactly the right moment.  

After over 20 years of key influence over content management industry’s transformation, Piyush joins visionary vendor to drive accelerated growth

Jahia, a leading open source User Experience Platform (UXP) vendor, announced today that Piyush Patel, joins Jahia CEO Elie Auvray and COO Emmanuel Garcin in the Executive Leadership team of the company as Executive Vice President of Strategic Alliances & General Manager Americas.