Marketing

20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season

San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.

Digital experience platform enables marketers to easily build, manage and evolve multilingual, multi-brand and multi-device Web properties

Wakefield, MA – Dec. 8, 2015 – SDL today announced a new version of SDL Web, a digital experience solution that enables businesses to quickly and easily build and deploy multi-brand, multilingual websites at a low total cost of ownership. The enhanced offering, built from the roots of SDL’s WCM platform, Tridion, now includes SDL’s Experience Optimization, Digital Media Management and Localization capabilities in an integrated platform to help brands go global faster.

Customers will switch brands if they don't receive consistent, context-based experiences according to the results of a  consumer brand loyalty study sponsored by Sitecore. Sitecore is a customer experience management company that is releasing the study to coincide with the launch of their Sitecore Experience Platform (XP) 8.1. The study was based on insight from more than 1,000 consumers in North America.

As a business owner, you are well aware of the importance of promoting your business online. You know that it’s necessary to go where your competitors are going if you don’t want your business left eating dust. It’s high time that you exert full effort in shifting from traditional to digital type of marketing. The problem is, you’re not so confident with your online marketing skills and you’re also too busy to do it hands-on.

As they become increasingly digital, enterprises are recognizing the central role of content in supporting their underlying business goals.

If your content marketing initiative isn't working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don't know how to go about establishing a successful program.

Direct marketing has gone through a number of transformations over the years.

And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.

Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers.

After over 20 years of key influence over content management industry’s transformation, Piyush joins visionary vendor to drive accelerated growth

Jahia, a leading open source User Experience Platform (UXP) vendor, announced today that Piyush Patel, joins Jahia CEO Elie Auvray and COO Emmanuel Garcin in the Executive Leadership team of the company as Executive Vice President of Strategic Alliances & General Manager Americas.

Digital experience cloud combines content, commerce, and connectivity to empower organizations to succeed in digital transformation

NASHUA, NH, January 27, 2015 -- Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron today announced the two companies have merged to create a new global digital experience leader of scale, with potent technology capabilities and a broad partner ecosystem. The combined company is backed by technology-focused private equity investment firm Accel-KKR.