July 2018

6 Essential Digital Marketing Elements that Every Business Owner Should Be Familiar With

The marketplace today is increasingly turning digital with technology continuing to evolve, and this is no surprise. The benefits of this form of marketing are becoming all the more common day by day. Majority of the customers are researching and purchasing products online. We are living in a digital age where countless people are spending a lot of time poking around the digital platforms. In fact, businesses have become more aware of this and thus are leveraging on this platform's popularity for promoting their products and services. Merely put, marketing is basically to connect with consumers at the perfect time and the ideal place. If one has plentiful customers online, then definitely that is where they should go.

How to Effectively Use Videos in Your Outreach Emails

As the initial step toward establishing a connection with a potential collaborator, the outreach you send could directly turn away the person you’re contacting  – or it could be the very foundation of a fruitful collaboration. Whatever your strategy is aimed at, no doubt you’ve spent a lot of time developing your outreach tactics and continuously tailoring them.

But what if there was a way to encapsulate all these tactics in a digestible outreach format to further improve open, click-through, and response rates?

Why are companies relying on the critical thinking test to derive the best of the results for their business?

Do the businesses or the firms have any means where they can be sure about recruitment of the right candidate from the various applicants for their company? Can be trust the papers or just the CV’s and rely on them while they hire them? Probably in all possibility the answer should be a no. but now the critical thinking test is designed to assess an individual's ability to digest and understand situations and information. This can be the ideal way for recruitment by the companies and the firms. It is often used by organizations where the ability to critically consider arguments or propositions is particularly important, such as law firms.

INCA launches ‘The INCAs’ to honour altnet A-listers

Gongs will be presented for technical and commercial innovation, rural and urban impact and best community and public sector projects

London, UK, July 18, 2018: The Independent Networks Cooperative Association (INCA) today launched a search for the heroes of the UK’s digital infrastructure industry as it announced The INCAs, its inaugural awards scheme which will recognise alternative network providers (altnets).

Celebrating the best of the UK’s independent network builders and operators, the INCAs will highlight the innovative work being carried out by altnets across the UK.

Endace Expands Fusion Partner Program

AUSTIN, Texas — July 17, 2018 — Endace, a world leader in high-speed network recording, playback and analytics hosting, today announced further expansion to its Fusion Partner Program —opening a dedicated partner testing lab and increasing the partner team to handle continued growth in the Fusion Partner Program. Endace has already announced partnerships with a number of leading vendors including BluVector, Cisco, Dynatrace, Idappcom and Plixer in recent months, and is working with additional partners for announcements in the near future.

The process of developing an optimized business or personal site

On the Internet, setting up a web space for one's business projects or other trade-related reasons is undoubtedly akin to child's play. There are many kinds of services present in the online area which assert that they can develop appealing websites by using straightforward procedures. Apart from these options, a person can also choose to self-design his/her website. But if a planned approach isn't in place then building a site can become a challenging prospect. 

Methods to be pursued for setting up an appropriate website

Five Reasons Why Some Company Intranets Fail

Every company that deploys an intranet solution does so with the best of intentions.  The purpose of any company intranet is to make internal processes smoother within the organization, enabling better communications and efficient management of content.

Whether your organization is looking to provide easier access to resources, improve collaboration and internal comms with employees, or boost engagement and productivity levels, every intranet solution ultimately has objectives to meet.

But what if your company intranet doesn’t live up to expectations?  Unfortunately, the reality for some companies is that better engagement, increased productivity and accessible resources are simply a myth on their company intranet.

New Study: Shifting Business Priorities Herald the Era of Multi-Cloud

LONDON - 12th July, 2018 - Virtustream, the enterprise-class cloud company and a Dell Technologies business, today announced the findings of a commissioned study conducted by Forrester Consulting on behalf of Virtustream titled, “Multicloud Arises from Changing Cloud Priorities”. Based on a global survey of 727 cloud technology decision makers at businesses with more than 1,000 employees, the July 2018 study outlines how shifting business priorities are driving enterprises to adopt multi-cloud strategies. According to the study, a vast majority (86 percent) of respondents describe their current cloud strategy as multi-cloud, with performance and innovation rising above cost savings as the top measures of success.

Faltering consumer trust creates window of opportunity for Mobile Operators

  • Recent data scandals mean 53% of consumers are less likely to share personal data with digital services companies
  • Consumers now see their mobile operator as more trustworthy, with 92% happy to consider using MNO-delivered digital services

DUBLIN, Ireland - 12th July, 2018 - The Facebook data scandal has not only eroded consumer trust in social media platforms, but also in digital services companies such as Netflix, Spotify and Skype. More than 50 percent of consumers are now less likely to share personal data with digital services companies, with 66 percent of consumers stating that they would prefer to pay for services if it meant more control.