June 2018

New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry

7 years ago By Real Wire

London, United Kingdom: Consumers are no longer shopping for beauty the way they used to and the industry has moved at a transformative speed to stay relevant in today’s social media economy, and for the rising generation of digital-born consumers.

An early adopter of influencer marketing, the beauty industry has clocked average returns of £8.81 for every £1 spent on influencer-led collaborations, bringing with it a 98% efficacy rating on such campaigns for 2017. The ‘Influencing Beauty’ research report is evidence of how well entrenched talent-led marketing is in the PR & communication strategies of beauty brands, and the value it can deliver.

How to leverage your location for increasing your online visibility?

7 years ago By Charlie Brown 2 comments

Imagine, you live in a small city, and your business only caters to the few thousand residents, who live there. The additional customers are the occasional passersby. With the increasing number of global companies coming into town, it might be difficult for you to hold onto your customer base. The era of online marketing has made it difficult for the local businesses, who do not know how to utilize search engine optimization and search engine marketing techniques to their benefit.

Go!Foton at ANGA COM: "Taking short-cuts with your network infrastructure will only come back to haunt you"

7 years ago By Real Wire

Cologne, 12 June 2018 – The concept of achieving a complete, high-density fiber management infrastructure may seem like a daunting task for many operators, however Michael Zammit, VP and GM of Go!Foton Corporation, global leaders in innovative fiber connectivity solutions, believes that it is imperative to start off on the right foot and future-proof your network now, to avoid headache and heartache in the future.

10 Reasons Why You Should Hire Content Writing Services for Your Business

7 years ago By Charlie Brown

Content writing companies have been in existence for many years. However, their reach has only become global in the last few years. Businesses of different sizes can now utilize the intent as a means of gaining exposure more than ever. However, with millions of businesses popping up on the search engines, you need to find a way of outshining your competitors. Copywriting services can provide you with the content that you need to have an online presence and reach. If you are thinking of hiring a content writing agency, here are the benefits you will enjoy with these services.

Read more about 10 Reasons Why You Should Hire Content Writing Services for Your Business

Winners of the 2018 North American Employee Engagement Awards Announced

7 years ago By Real Wire

Chicago - June 08, 2018 - The winners of the North American Employee Engagement Awards, in association with Maritz Motivation Solutions, are announced today. Presented at the ‘sold-out’ North American Employee Engagement Conference in Chicago yesterday, the Employee Engagement Awards honour those organizations that put workforce engagement at the heart of their business strategy. This year’s winners demonstrate that Employee Engagement is now central to organizations in almost every field of endeavour. They span government, hospitality, healthcare, IT, pharmaceuticals, retail, service companies and transport.

5 Important Benefits of Hiring an SEO Agency for Your Business

7 years ago By Charlie Brown

If you have a business but have no idea about SEO strategies that work, then you should consider hiring an SEO agency. It is important for you to carry out a lot of research before you hire any of these businesses to enable you to make the right choice. With the right company, you will get a higher ranking spot on Google and your company website will get more visitors and actual clients. Here are the benefits of hiring a good SEO firm.

SEO will improve your website

Read more about 5 Important Benefits of Hiring an SEO Agency for Your Business

Report: Big IT players in the race to acquire artificial intelligence (AI) assets

7 years ago By Real Wire

London, 7 June 2018 – The world’s major IT players - Google, Apple, Microsoft, Intel, Facebook, Twitter and Salesforce - are racing to invest in, acquire and absorb cutting-edge artificial intelligence start-ups and scaleups, according to Hampleton Partners’ latest Mergers & Acquisitions (M&A) Market Report on Artificial Intelligence, published today.

Machine Data Analysis

Mistakes to Avoid with Your Social Media Marketing

7 years ago By Raul Harman

Social media platforms have drastically evolved in the past few years. Nowadays, these networks accommodate over 2.8 billion people. For modern businesses that are looking to build their presence and promote themselves to their target audience, social media is the best place to accomplish that. The main reason is that social media allows various companies to actively engage with their potential customers and build relationships with them over time, by publishing content, engaging in meaningful conversations, offering personalized offers and so on.

Read more about Mistakes to Avoid with Your Social Media Marketing

Draw inspiration from your competitors to know what they are doing and emulate it for SEO success

7 years ago By Charlie Brown

Visibility is indeed vital for getting a toehold when launching SEO campaign, but that is all you can expect from it. Visibility alone does not help the campaign to gain momentum and push it in the right direction. To drive the SEO campaign successfully towards the marketing goals you have to create quality content that result in engagement and sharing. Content is all-powerful in making the marketing campaign flourish in an organic manner because it nourishes SEO and makes it more powerful. No matter how much effort you give to SEO, for the best returns you have to provide quality content to the audience consistently.

Why Node.Js Is So Popular Amongst Developers?

7 years ago By Paresh Sagar 3 comments

IT industry is such a fast-paced environment where any technology can become obsolete just in a snap. But, every creation has an origin that can never be taken out from it. JavaScript is that origin that initiated the Web development that we see today, and Node.js is the most promising progeny of JavaScript. There are many reasons why Node.js is so popular amongst developers and IT companies.

In this blog, I will try to familiarize you with at least 5 of these reasons if not more. But before that, we need to understand the core function of Node.js development.

What is Node.JS?