New Research Shows IT Leaders Need to Upskill Teams to Extract Value from Data

Dublin, 27 April, 2022 – New research from Digital Realty (NYSE: DLR) the largest global provider of cloud- and carrier-neutral data centers, colocation and interconnection solutions, today reveals that 65% of IT leaders from some of the world’s biggest businesses say they need to increase the data competency of their teams to remain competitive and extract value from data [1]. This increases to 78% when focusing on North American businesses, compared to 63% for Latin American businesses, 55% for European businesses and 48% for Asian businesses.

Connected Content: Rethinking The Role Of Websites

It’s easy to see why social media has become the ‘front of house’ for small businesses in recent years – almost literally in the case of many independent restaurants and cafés.

Free, fast and convenient, these channels offer a multitude of functions for businesses, enabling staff to share information and content and respond to enquiries on the go.

Similarly, customers naturally gravitate towards social media because they don’t need to type in a web address, create an account or fill in a form but simply use an app already on their phone. They don’t have to contend with laggy or difficult-to-navigate websites either.

What You Need to Know About the Roc Programming Language

Roc is a functional programming language. It’s a newer language, but similar to Haskell in many respects. If you’re looking for a new language to learn, Roc may be well worth your consideration as a compile-to-binary language. It’s very functional and focused on solutions, which works well with those who already have mathematical and engineering capabilities. 

You'll find many similarities to Elm because the company releasing the new programming language is highly familiar with Elm's developer Evan Czaplicki. Roc picks up where Elm stops, helping in use cases that are out of Elm's scope.  

Infovista launches Precision Drive Testing™ to automate 5G testing

Cloud-native automation of testing routines integrates data from across 5G network lifecycle to increase speed and accuracy

Paris, France – April 12th, 2022 – Infovista, the global leader in network lifecycle automation (NLA), today announced Precision Drive Testing™ to bring a ML/AI data-driven approach and automation to network testing, significantly reducing the cost and time of 5G network testing. The patent-pending Precision Drive Testing leverages 5G network, service and customer data, and ML/AI techniques to increase the speed and accuracy of 5G testing process.

70% of marketers embrace tech for post-pandemic success, but lack the required technical skills

Hampshire, UK; 11th April 2022: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech 2022.

In partnership with University of Southampton Business School (SBS), a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed senior marketers across North America, Europe, and the UK in order to create a picture of the current state of the marketing technology landscape.

5 Tech Advances to Expect in the Next Five Years and Its Impact on Your Industry

The marketing, ecommerce and retail industries have seen major changes in the past few years. New consumer behavior and new market conditions have all forced these industries to adapt fast and look for new opportunities.

Now, it’s likely that some major tech advances are going to have a serious impact on these industries.

These are five of the most important upcoming tech advances for marketing and B2C businesses — and how these businesses can take advantage of a changing tech landscape.