Current attribution solutions ‘verging on useless’, say digital marketers – survey

August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that adjusting their marketing investments based on attribution insights delivers the predicted results. Overall, the survey reveals that marketers find current attribution insights tools are of negligible, arguably negative, value.

HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication

Ahead of DEF CON 27, HomeGrid Forum announces it is working on the certification for Visible Light Communication (VLC) and, more broadly, Light Communication (LC)

Las Vegas, USA, 7th August 2019: The Visible Light Communication (VLC) industry is growing at a rapid rate and is set to exceed ten billion devices by 2023, according to HomeGrid Forum President Dr Len Dauphinee. Today, Dr Dauphinee laid out a roadmap of the future of VLC and its role alongside G.hn in promoting a secure wireless environment. 

Irish Woman Wins Australian Top Women in Tech Award

Dublin & Sydney, 6th August 2019: ConX, a platform connecting contractors in the construction industry, co-founded and headed by Irish entrepreneur Annie Slattery, scooped Australia’s top award for ‘Women in Tech’ start-ups.

Annie Slattery, an entrepreneur originally from Clontarf in Dublin, launched ConX in 2014, to digitally transform how construction contractors find and win work. The top award was part of a pitch competition in the wake of the largest women technologists’ conference, the Grace Hopper Celebration, Hopper Down Under held in Australia for the first time earlier this week.

New study: How disposable technology will re-define the payments value chain?

The study, authored by Tribe Payments, unpacks what is meant by modular technology and how it is set to transform the payment industry

London, 31st July 2019 — Tribe Payments, a team of industry experts dedicated to delivering the future of payments, has published a study on the effect of disposable technology on payments. The paper looks at the common use of modular technology by fintechs, and how legacy players without it are struggling to keep pace.

Six Risks if Your Industrial Site Isn't Responsive By the End of the Year

You may wonder why your industrial site needs to be responsive. After all, don't most business people access the Internet from their desktops? Not necessarily. When you look at the general population and their smartphone patterns, you realize mobile is the wave of the future and if you aren't already focused on making your site friendly to mobile users, you should create a plan to get there by the end of the year.

Why Smart Building Technology Is Here to Stay

For as long as anyone can remember, buildings have always been rigid, unintelligent things. Most are nothing more than a frame or structure used to provide shelter, a place of work or general space. However, as is evident from the advancement of modern technology, that’s soon to change with the next generation of structural areas.

Intelligent, more-aware buildings are being developed to offer unprecedented levels of energy and resource efficiency, organizational management, general optimization, and improved occupant health and productivity.

New research: Legacy applications threaten digital transformation initiatives for IBM i shops

PETERBOROUGH, NH – July 09, 2019 – 67 per cent of survey participants admit to keeping legacy IT applications running simply because the historical data they hold is still useful according to new research. However 60 per cent believe retaining these systems can hold back digital transformation initiatives because they are difficult to integrate with more modern systems.

40 IBM i users completed the survey from SoftLanding® Systems, a division of UNICOM® Global, at the recent International i-Power 2019 IBM i conference in the UK.

Things to Know Before Opening a SaaS Business Raul Harman Tue, 07/09/2019 - 06:17

As we live in an ever more digitalized world there are only a few business ideas that have the potential to gain as much traction as Software as a Service business. After all the demands for these types of businesses shows no signs of slowing down in the next couple of years and, if you know what you are doing, you can make very good money from it. With that being said, opening and running a SaaS business can be a bit different and more challenging than running other traditional businesses So, to help you out, today we are going to take a look at a few things you should know before opening a SaaS business. 

What Your Tech Business Should Know About Cloud Computing Before Investing

As a technology-based business, you know you need to be on the cutting edge with the technology you use as well as what you provide to your customers. Cloud computing gives you the ability to take your work remote, make it easily accessible and even integrate it with business intelligence (BI) so you can cultivate data which allows you to improve and grow over time.