Survey: Mobile, Personalization and Reviews Play Important Role in Vacation Planning
NEW YORK – February 13, 2018 – The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released today by Qubit, the leaders in marketing personalization technology.
Qubit’s 2018 Travel Survey revealed that younger and older travelers have different approaches to booking travel and taking vacations in general: