Real Wire

Festive Pinterest boards on display from US retailers such as Walmart and QVC

Amazon.com is the most popular US online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013. In a study of ten top US retail sites^[1], images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions respectively.

But ‘keyword domains’ are less important according to a comprehensive analysis of factors that correlate with ranking highly in Google US searches in 2013

Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares. While having a relevant keyword in the web site domain name or web address now seems less closely linked with high rankings according to new research. And while pages with higher quality content rank better, top brand web pages apparently continue to automatically rank in top positions without obeying the same rules as other sites.

HiSoftware’s Latest Solution Suite to be Unveiled at the European SharePoint Conference

Nashua, NH, February 5, 2013 – HiSoftware, a leading provider of compliance and security solutions for SharePoint, today announced the release of HiSoftware Security Sheriff™ SP Version 3.0 for SharePoint, featuring new and enhanced features for content security, encryption, tracking and asset management.

Online video becomes the star format for branded content

London, 15th January 2013: 2012 was characterized by a marked increase of online video in brands’ communication strategies. The top videos of 2012 ranked by Ebuzzing Social, the global experts in social video advertising, show the importance of this emerging format and its potential as a medium for original content and creative advertising.

In 2012 the sectors which had the most success in online video were Entertainment, Technology, Luxury and Drinks

•  Samsung, Google, Red Bull and Dior all have 2 videos each in the global top 20 videos

Sports stars are the key to success

• Only 45% of CIOs report that they test security systems and procedures provided by cloud vendors
• Security issues remain the biggest concern for CIOs migrating their systems to the cloud
• Vast majority (84%) of CIOs are either concerned or very concerned about cybersecurity

LONDON, 5 December, 2012 – Cybersecurity tops CIO’s concerns, with 84% of CIOs stating that they are either concerned or very concerned about the risks associated with IT security breaches. Yet while security issues remain the biggest concern that CIOs have about migrating their technology functions to the cloud, less than half (45%) test cloud vendors’ security systems and procedures.

New research from Mimecast finds that the role of the inbox is changing as users spend more than half their working day using email

Information workers’ reliance on email is turning them into ‘Inbox Workers’ who spend the majority of their time on email and shun social media at work, according to new research launched today by Mimecast®, the leading supplier of cloud-based email archiving, continuity and security for Microsoft Exchange, Hosted Exchange and Office 365.

EPiServer 7 CMS allows marketers to achieve maximum impact by managing content seamlessly across screens and channels. 

Research conducted by Kaspersky Lab in partnership with ITU’s IMPACT, CERT-Bund/BSI and Symantec reveals Flame platform dates back to 2006 and is still being developed

Robust multilingual web CMS helps global businesses optimize local content, improve search results

CHICAGO, IL - With more than 30 websites covering 75 countries, in 25 languages, some sites as old as 10 years, Norgren, Inc., a world leader in pneumatic motion and fluid control, had an online problem. From a marketing point of view they needed a suite of fresh-looking, informative, easy-to-navigate websites. From a business point of view, they needed a timely, localized way to present specific content to multiple industries and multiple markets in multiple languages while maintaining a consistent corporate brand.

Platform-as-a-service model shortens time to “clicks” for online marketers, digital agencies and developers

London, UK - 26th April 2011: EPiServer, the world’s fastest growing provider of platforms that drive online engagement, has launched a cloud version of the company’s innovative content management solution. Packaged and hosted on EPiServer’s Everweb service, the web-based solution combines EPiServer CMS and EPiServer Composer to allow interactive marketers and web developers to quickly create key components of their online presence and operate them in a cost effective way.

EPiServer CMS is already reputed as a flexible, dynamic system for managing online properties, and EPiServer Cloud delivers the same comprehensive functionality that is easy for developers, simple for marketers and engaging for visitors. The offering’s platform-as-a-service model allows developers to configure, customize, and integrate websites to meet marketing and communication requirements.  The cloud version enables marketers to move at the pace their global business dictates while allowing IT professionals to focus on their priorities. 

EPiServer Cloud is an ideal solution for creating websites when time-to-market is a factor or when the lifecycle of the site is uncertain.  The solution is cost effective because you only pay for the services you use. AssociaDirect, an EPiServer partner and association marketing agency, benefits from the online platform’s ease of implementation and streamlined deployment capability when building and managing websites for association tradeshows.