My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing.
Technology has penetrated almost every segment of the retail industry, from inventory management to customer service. The latest software solutions driven by machine learning, artificial intelligence, and automation allow for faster data analysis and deliver highly personalized customer experiences.
Here is how you can use software to boost user satisfaction.
In the competitive retail sector, brands need to continuously analyze market trends, monitor competitors, and collect customer data. That is where big data steps in.
B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you’re marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO.
Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.
The online marketing scenario has become customer-centric as the way people consume information has changed dramatically over the years. People are now more peculiar about specifying their needs to the search engines, as they expect to get the exact information at once, in the format that they like, and in the device through which they are performing the search.
With more than 380 new websites launched every minute and 79% of total marketing leads not converting into sales, the pressure on marketers to get their conversion tactics right is very high.
To ward off the fast-growing competition and reduce waste of potential revenue, every element of online business should be optimized for a greater conversion rate.
This article looks into seven conversion rate techniques applicable to any digital B2B or B2C business.
According to the National Cyber Security Alliance, 70% of organizations that encounter a data breach are small businesses. The same study highlights that most companies neglect the importance of cybersecurity. Namely, only 33% of them have taken precautionary steps to mitigate data loss risks.
A cyberattack can affect your business’ performance on multiple levels, from compromising your brand image to increasing your expenses.
Here are a few cybersecurity questions you should ask to protect your business.
Gone are the days when businesses could thrive within their target markets without following modern technological trends and tailoring their strategies accordingly. With the advent of cloud platforms and all the latest developments within the cloud-based technologies, there’s no room for excuses against using cloud solutions.
Employers go through a long and complicated recruiting process to hire qualified candidates. Unfortunately, their effort usually stops there.
Once they accept the job offer, your employees expect you to provide them with the right career advancement opportunities. Consistent and dedicated employee training enhances employees’ engagement, builds trust with them, and maximizes your financial performance.
Here is how employee training and development benefits your organization.
Running a profitable, fast-growing company is exciting. You have poured your heart into it and you are finally reaping the rewards of your hard work. To grow your business, gain a competitive advantage, and maximize profit, you need to start investing your capital strategically.
In this article, you will learn a few basic rules of investing.
The rules of investing are clear – the riskier the investment, the more profit it generates. However, as a young, growing company, you need to minimize investment risks and avoid making costly mistakes
Precisely because of that, you need to understand and predict the potential investment risks you may face. Some of them are:
While digital marketing channels have been gaining momentum over the past few years, phone calls remain your sales team’s most powerful weapon. They provide greater personalization and add human touch to each interaction, guiding a lead down the pipeline faster.
Fortunately, the tech advancements have improved the way salespeople make calls to close deals. Modern business phone systems will allow you to automate many repetitive tasks, integrate with your CRM, and provide real-time customer experiences.
Here are five call features that may benefit your sales team the most.
As technological advancement continues to reshape the world and every industry in the business sector, entrepreneurs and leaders find themselves at a crossroads. Do you continue doing what you always did and hope that money will keep rolling in, or do you capitalize on the modern trends and pioneer the integration of technology to set the stage for growth and expansion in the future? For an experienced business leader, the decision is simple. Leveraging technology to push your company forward is one of the best ways to ensure future growth, and of course, the best way to improve customer experience across the board.
Who are influencers? Those are ordinary people that gained a massive following because of their knowledge and experience. Above all, they focus on building strong relationships that are built on trust and transparency. They don’t promote brands and products aggressively. They do so by wrapping them into engaging stories and providing followers with valuable information and actionable tips. In other words, they focus on delivering value to their following.
The big question is, however, how to become an influencer?
To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.
To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.
