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AI-Powered Alternative Data Driving Extreme Market Research Disruption

3 years ago By Merilee Kern

Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.

Companies that are slow to incorporate alternative data into their R&D, marketing, investment, risk analysis and other key processes expose themselves to extreme opportunity loss at best and operational peril at worst.

Egress Mid-Year Threat Report Details Scams Affecting Cryptocurrency-based Ukraine Donations, Job Seekers, Electronic Voters, and More

3 years ago By Real Wire

LONDON, UK – 18th May 2022 – Egress, the leading provider of intelligent email security, today issued its mid-year 2022 threat report offering details of emerging vulnerabilities along with insights, from the Egress threat intelligence team, about protecting employees, customers, and businesses from these specific cyberattacks.

Rajant Named a Winner of Security Today’s 2022 “Govies”

3 years ago By Real Wire

Rajant’s Peregrine LTE BreadCrumb® Awarded Gold-Level for Intelligent Communications

Malvern, PA – May 13, 2022: Rajant Corporation, the pioneer of Kinetic Mesh® wireless networks headquartered in Malvern, Pennsylvania, is a Security Today (1105 Media magazine and securitytoday.com) 2022 winner in “The Govies Government Security Awards” competition. The Govies honor outstanding government security products in a variety of categories. Rajant’s Peregrine LTE BreadCrumb is distinguished as the Gold recipient for “Intelligent Communications”.

More Banking Executives View Fintechs as Partners in Economist Impact Report on Digital Competition in Global Finance Commissioned by WSO2

3 years ago By Real Wire

London, UK – 11th May 2022 – In a global survey of 300 C-suite banking industry executives, 54% say their financial institutions have faced greater competition over the past three years from digital alternatives while 47% of UK respondents found this to be the case. However, these executives also indicate that they are better positioned to compete. Notably, 85% of respondents reported that they have, to some extent or more, the necessary technological tools to create new digital products and services. This rises to 90% for UK respondents.

Odaseva Accelerates Global Momentum with APAC and UK Expansion, New Hires in Early 2022

4 years ago By Real Wire

Surpassing 93 million users in March, Odaseva delivers on its global commitment to enabling business agility with data management

SAN FRANCISCO — APRIL 19, 2022 — Odaseva, the most powerful enterprise data platform for Salesforce, is making 2022 a landmark year for growth, highlighted by global expansion, new hires, new product offerings and significant data and user milestones.

Thus far in 2022, Odaseva has achieved the following:

Digital publisher Axel Springer awarded 1st place in the prestigious SAMS Award 2022

4 years ago By Real Wire

USU Asset Management minimizes licensing costs for Adobe and Microsoft

Möglingen / Berlin - Germany, April 19, 2022. The leading European publishing group Axel Springer has been honored for outstanding achievements in the company-wide implementation of its software asset and license management strategies. At a festive gala event, the we.CONECT Global Leaders group presented their prestigious annual SAMS Award in the category "Overall SAM Project".

Infovista launches Precision Drive Testing™ to automate 5G testing

4 years ago By Real Wire

Cloud-native automation of testing routines integrates data from across 5G network lifecycle to increase speed and accuracy

Paris, France – April 12th, 2022 – Infovista, the global leader in network lifecycle automation (NLA), today announced Precision Drive Testing™ to bring a ML/AI data-driven approach and automation to network testing, significantly reducing the cost and time of 5G network testing. The patent-pending Precision Drive Testing leverages 5G network, service and customer data, and ML/AI techniques to increase the speed and accuracy of 5G testing process.

70% of marketers embrace tech for post-pandemic success, but lack the required technical skills

4 years ago By Real Wire

Hampshire, UK; 11th April 2022: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech 2022.

In partnership with University of Southampton Business School (SBS), a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed senior marketers across North America, Europe, and the UK in order to create a picture of the current state of the marketing technology landscape.

Two people at a desk talking and looking at their laptop computers

5 Tech Advances to Expect in the Next Five Years and Its Impact on Your Industry

4 years ago By Eleanor Hecks

The marketing, ecommerce and retail industries have seen major changes in the past few years. New consumer behavior and new market conditions have all forced these industries to adapt fast and look for new opportunities.

Now, it’s likely that some major tech advances are going to have a serious impact on these industries.

These are five of the most important upcoming tech advances for marketing and B2C businesses — and how these businesses can take advantage of a changing tech landscape.

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