Mobile apps are inseparable part of our daily lives now. As per a latest report by BI Intelligence, there has been a 48% increase in purchases made through mobile devices from the previous year. A report by ComScore suggests that more than 60% of web traffic generated by leading nine US retail sites have been mobile users.
Wearable technology has become more advanced than ever in recent years; first came the emergence of smartwatches, then digital eyeglasses, and now even clothing which can monitor your health and stream data to your phone. One has to wonder where wearables are headed, with so many users seeking out the newest and the best, and companies striving to meet this demand. The answer is: only up.
What Companies Are Doing to Make Theirs Stand Out
A British entrepreneur, Kevin Ashton coined this term “Internet of Things” in 1999. Also called “Internet of Everything”, it is the way of interaction amongst network of physical objects or things included within software, sensors, electronics, and connectivity. It enables objects to transfer data inside a network, to connect with humans, with computers or with other objects.
Apple is often on the cutting edge of technological advances, so it probably shouldn't be a surprise that the company uses big data extensively. Having said that, it’s important to note that it wasn’t always this way. Other businesses like Google were heavily involved in big data years before Apple took the leap, but Apple has worked tirelessly to catch up to the competition. Now, the company has become enmeshed in big data analytics, with the technology driving many of their most important decisions. It’s true that Apple remains highly secretive about how they use big data in many cases, but that hasn’t prevented some interesting insights from being divulged.
The Internet of Things (IoT) is lauded by most as the next great revolution in technology. A world where every object we use has a sensor, enabling it to connect to the internet so it can communicate with each other and the user is a world that seems like something out of science-fiction. With the Internet of Things fast approaching, that world could become a reality very soon. Experts estimate that the IoT market could be worth as much as $1.7 trillion by 2020, with more than 50 billion devices connecting to the IoT by that time. But where will much of that growth come from? The U.S.
Spring brought to South Dakota plenty of rain. The lawns are green, the flowers are in full bloom, and it seems we can't go beyond a couple days without a rain shower or thunderstorm. While water is usually plenty for my city, we do things smart around here and restrict water usage for our lawns year round. It's not uncommon in my part of the country to see the weather pattern quickly change from wet to dry. What once was green can turn brown in a hurry.
Direct marketing has gone through a number of transformations over the years.
And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.
There are many pro’s and con’s when actioning a Bring Your Own Device to work policy and these effect both employee and employer. When counting the cost of BYOD it is important to recognize both financial and psychological factors:
When BYOD systems are put in place it has been clearly demonstrated that productivity is increased. According to Cisco, the simple implementation of using a smartphone or tablet that is familiar to the employee leads to better productivity, saving on average 81 minutes of time performing tasks each week.
The workplace can be hectic during the month of January, especially given the fact that employees arrive back at work with their fancy new devices. New laptops, mobile devices, and smartphones are among common gifts given and received over the holidays. For companies that use a “Bring Your Own Device” system, this surge in technology changes can present some difficult challenges.
At the beginning of 2014, a lot of people predicted it would be the year wearable technology really broke through. The promises of Google Glass and rumors of Apple Watch exited us, and we could already see the success of things like fitness bands. However, as the year is coming to a close, we now realize we were a little presumptuous. In fact, we can’t even be sure 2015 will be the year for wearables. There’s a lot of promises and hype surrounding wearable devices, but a closer look at their current popularity leaves their future up for debate.