Connected Content: Rethinking The Role Of Websites
It’s easy to see why social media has become the ‘front of house’ for small businesses in recent years – almost literally in the case of many independent restaurants and cafés.
Free, fast and convenient, these channels offer a multitude of functions for businesses, enabling staff to share information and content and respond to enquiries on the go.
Similarly, customers naturally gravitate towards social media because they don’t need to type in a web address, create an account or fill in a form but simply use an app already on their phone. They don’t have to contend with laggy or difficult-to-navigate websites either.