White label and private label both let you place your name on a product you did not invent from scratch. The key distinction is control — white-label goods arrive fully baked, while private-label lines give you room to adjust the recipe, specs or story. Picking the right lane shapes your margins, timeline and customer loyalty, so it pays to weigh the trade-offs before you place that first purchase order.
An effective employer brand gives quality job seekers a good reason to choose an organization over its competitors, helping it build an expansive talent pool. Discover the many benefits of building an employer brand and how to create a targeted impact.
At face value, asking candidates what they want and giving it to them seems like the best way to attract and retain talent. However, according to the Harvard Business Review, this approach tends to be a trap.
If you sell a product that people usually buy once — like a wedding dress, high-end mattress or safe — you have probably wondered how to build customer loyalty when there is no obvious path to a repeat sale. It is easy to fall into the trap of thinking loyalty only matters for subscriptions or everyday items, but that is a myth.
Knowing whether leads come from targeting, word of mouth, paid ads or none of the above can be challenging. While no one-size-fits-all approach that guarantees conversions exists, there are some “secret ingredients” the most successful product advertisements share. Knowing what they are and how to use them can drive brand recognition and sales.
In today’s hypercompetitive and client-centric landscape, businesses must do more than assume what their customers want — they must listen. Customer feedback gives helpful insights that can inform branding, guide messaging and strengthen client relationships.
Customer reviews are most effective when they serve a specific purpose. Without defined goals, data collection can become scattered and difficult to apply. Businesses should consider the following to focus efforts effectively:
A new study has revealed a growing concern in the digital marketplace: artificial intelligence is playing a major role in the rise of counterfeit shopping. The findings are detailed in a comprehensive new report, titled The Counterfeit Buyer Teardown—the largest ever conducted on U.S. counterfeit e-commerce. Among other alarming conclusions, it highlights how AI is accelerating both accidental and intentional purchases of fake goods online.
Earth Month in 2025 is an opportunity for you to lead with purpose. People pay attention to how brands show up, and they expect more than just a green logo or a recycled social post. Your customers want to see action, not just talk.
You don’t need to be a global giant to make an impact. Whether you run a growing business, design for ethical brands or manage marketing campaigns, this month is your chance to do something real — and make it stick long after April ends.
Building a personal brand on social media has never been more important for business success than now. Some even refer to it as a digital handshake, in which industry professionals, company owners, influencers and other creatives can share their authentic selves and highlight what sets them apart from others.
Social media platforms enable professionals to reach their target audience, resonate with new audiences and engage directly with users. It’s an opportunity to craft the perfect narrative and display authority and authenticity, allowing them to foster deeper connections through a memorable identity.
Marketing professionals and IT departments should have equal urgency when securing their business technologies. For instance, content management systems became immensely safer with encryption. Biztech experts across teams must collaborate to develop a secure strategy to protect digital assets in CMS environments. These are the best practices and methods to follow for implementation.
Influencer marketing has become a popular way for brands to connect with their audiences. With social media platforms driving consumer decisions, businesses are investing in these partnerships to expand their reach and boost conversions. Yet, while these collaborations can deliver impressive results, they also come with potential pitfalls that brands must handle carefully.
Social media evolved from a way to connect with friends and family to discover brands and new products that make life easier. Many businesses that use platforms like TikTok or Instagram have found success with it over the years.
