Experience Management

Episerver recognized as a leader for first time in Gartner Magic Quadrant for Digital Experience Platforms

London, U.K., Feb. 3rd, 2020 – Episerver™, the customer-centric digital experience company, is recognized as a leader in the just-published Gartner Magic Quadrant for Digital Experience Platforms™. This recognition marks Episerver’s first-time placement in the leaders quadrant of this independent analyst report. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, the hiring of CEO Alex Atzberger and the acquisition of B2B commerce company Insite™ – all capped by the best sales quarter on company record. 

Guest Authors: Only Friends Need Apply

I'm currently working on a new policy for those that wish to contribute articles to this website, socPub. Consider this post a first draft intended to reduce the number of  low quality articles submitted for review and publications by guest authors that are complete strangers to me. My goal is not to prevent new authors from contributing articles to the website but to make sure those authors feel a sense of responsibility and purpose to provide informative quality articles to our site that benefits the reader above all else. 

Search outperforms social based on Episerver analysis of 4 billion sessions

NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high.

Reputation Management: How Can Businesses Concentrate on Building Online Reputation

There is no denying the fact that reputation management is extremely important for every business, irrespective of its size as well as the industry that it belongs to. If you are interested in maintaining your reputation, the best place for doing it is undoubtedly by going online. The reason behind managing your reputation online is that the internet is a huge place where people are constantly posting reviews and looking for important information. The Internet is the place where people are constantly developing their opinions.

Salesforce Customization - Best Practices to Follow in 2020

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization. 

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications. 

Salesforce Customization - Best Practices to Follow in 2020

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization. 

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications. 

20 Common Content Marketing Mistakes To Avoid in 2020

What's your content marketing strategy for 2020? Will there be white papers and long-form videos, case studies, and podcasts? Before you get busy, take stock of possible mistakes you may have committed in 2019 and learn to avoid them by 2020. 

Content marketing mistakes may range from something as significant as posting a distasteful ad to something minor such as failing to repurpose content. Either way, you should avoid or stop committing the following common content marketing mistakes:

What You Need to Know About Event Transport Solution?

Be it a personal or corporate event, transportation management plays an important role in the entire event experience. For a local or a small event, it is possible for you to manage the transportation by yourself. But the problem arises when there is a big event, especially on a national or international level. For such kinds of events, the smooth management of transportation cannot be handled single-handedly. 

What can be the solution? Choose a professional team that provides event transportation solutions. It will help you have full control over your event, get equipment, goods, and guests on time and stay connected with the internal and external network for the event in an organized way.

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

San Mateo, November 26, 2019 – Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around half of the ads on the platform in the UK, Germany and France are now placed via external providers according to a new study by Searchmetrics. But doubts remain as to whether this will convince the EU’s competition regulator.

Five Types of Online Maps Your Site Visitors Are Looking For

There are many different reasons for adding an online map to your website. It offers visitors a point of reference based on location, weather or even geographic locations served. Some businesses benefit more from maps than others, and different types serve various purposes. 

There are around 30 million small businesses in the United States, with small-business owners earning about $50,347 per year. If your company has a brick-and-mortar location, office space or distribution area, then a map shows users exactly where your products are available or where to find you.