Ecommerce

NEW YORK (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to make purchases from brands whose websites integrate social proof in the form of content other customers share about the brands on social media.

And while Voice is still a relatively new channel, one out of four (25%) of DTC brand customers who were polled say they are making voice purchases (5% often and 20% sometimes).

LONDON, UK. 4th February 2020: Forter, the leader in e-commerce fraud prevention, today announced availability of the Forter Loyalty Program Protection solution to protect high value rewards programs from fraud and abuse, enabling merchants to offer enhanced programs with the best possible customer experience.

With Magento 1 ending support in June 2020, online retailers will need to urgently prioritise their platform migrations

In June, Magento 1 will no longer receive security patches or updates, making associated ecommerce sites vulnerable to a variety of threats. Online retailers who have not already started the process will need to urgently consider which platform their business should migrate to. Kooomo, the leading enterprise cloud commerce platform, explains what businesses need to know to avoid the possibility of a system failure, cyber-attack or loss of revenue.

San Mateo, November 26, 2019 – Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around half of the ads on the platform in the UK, Germany and France are now placed via external providers according to a new study by Searchmetrics. But doubts remain as to whether this will convince the EU’s competition regulator.

Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver™, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments.

London, UK – 13 August 2019. The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor. 

Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing application software received more M&A attention, with 95 deals inked and disclosed deal value of $2.06bn, versus 67 deals and deal value of $1.4bn for digital agencies & marketing services providers.