Content Strategy

Life has a way of distracting us from our goals. Four years ago when I decided to retire CMS Report, I did so in the hope for opportunity to find a new voice in my online presence. It didn't work out so well. Instead of being more creative in my writings, I spent more time maintaining the nuts and bolts to my websites and publishing other people's articles than I did expressing my own thoughts and ideas. I know for many of you, you find yourself in a similar predicament.

B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you’re marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO.

The online marketing scenario has become customer-centric as the way people consume information has changed dramatically over the years. People are now more peculiar about specifying their needs to the search engines, as they expect to get the exact information at once, in the format that they like, and in the device through which they are performing the search.

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.

During the summer months the quantity of articles I write and publish are often minimal. I enjoy my summer activities of bicycling, motorcycling, camping, and other family activities too much to sit in front of a computer all summer long. Not being much of a winter outdoorsman and living in South Dakota, the winter months have always been my time for focusing on my personal blog as well as writing some articles for socPub.

Running a blog can be a dream for those that have a passion for writing. Especially when your blog is about a topic or topics that you love. There are definitely some things you want to avoid when running a blog and we’re going to point out five of the most important. Ensuring you don’t do these things will help to ensure you have a successful blog running.

Who are influencers? Those are ordinary people that gained a massive following because of their knowledge and experience. Above all, they focus on building strong relationships that are built on trust and transparency. They don’t promote brands and products aggressively. They do so by wrapping them into engaging stories and providing followers with valuable information and actionable tips. In other words, they focus on delivering value to their following.

The big question is, however, how to become an influencer?

With the rising technological advances available to marketers, it’s easier to connect with your audiences than it was ten years ago. The Internet, for example, has made the world smaller in terms of reaching out to markets. But not all business owners know how to maximize this power. 

Online competition continues to increase amid the rampant growth of new websites and pages. According to Tourquemag.io, WordPress alone gets more than 2 million posts published every day. Or 24 posts every second!

This means that it is more difficult than ever for you to get your blog to the top of the search engine result page (SERP).

Your website must meet certain criterion set by search engines to be successful. And SEO is easily the most important part of it.