Content Management

It make take awhile but when I make a mistake I will eventually admit and correct the error of my ways. Half a decade ago, I turned my back on supporting niche websites and focused all my effort in creating a new multi-topic website which you now know as socPub. As counter-intuitive that it sounds, the more diverse and interesting topics we published under this website, our number of loyal visitors to the website decreased in numbers. I found this analysis to be alarming and discouraging.

The third feature release of Drupal 9 recently became available. New features and improvements in Drupal 9.3.0 include:

This is old news but I thought still worth mentioning. Last month Drupal 8 reached its end-of-life. This means that all versions of Drupal 8 core and Drupal contributed project releases that are compatible with only Drupal 8 have been marked unsupported and are no longer supported by the Drupal security team.

Drupal 8.0.0 was first released on November 9, 2015. The last version was released on November 17, 2021. With the end of life approaching, I also updated my two websites from Drupal 8 to Drupal 9.

Blogging has always been a way for me to express myself creatively as I hide away in my home office for "me time". Unfortunately, the COVID-19 Pandemic changed all that with my day job requiring maximum telework which in turn transformed my creative personal space into a remote office that work owned eight hours a day. For my mental and physical health, once those work hours are up I have made the conscious decision to walk away from the computer. I now find it more necessary to find something else to do that doesn't involve screen time. This shift in priorities unfortunately reduced my writing time.

Your content offers users a glimpse into the heart and soul of your brand. When it’s on-point,  you establish yourself as an authority in your field and become the first one people turn to when they have a related question. As a result, your brand becomes the best known source to solve customer pain points. 

HubSpot's State of Content Marketing report found 82% of marketers used content to promote their brands. Content marketing saw a whopping 70% increase from the previous year. With more consumers shopping online, digital marketing has become more important than ever before for brands wishing to remain competitive. 

Life has a way of distracting us from our goals. Four years ago when I decided to retire CMS Report, I did so in the hope for opportunity to find a new voice in my online presence. It didn't work out so well. Instead of being more creative in my writings, I spent more time maintaining the nuts and bolts to my websites and publishing other people's articles than I did expressing my own thoughts and ideas. I know for many of you, you find yourself in a similar predicament.

B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you’re marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO.

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

San Mateo April 20, 2021 – New research suggests most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out from mid-June [1]. 96% of sites tested in US desktop searches and more than 90% of those in mobile searches fail to meet Google’s three Core Web Vitals thresholds for good website performance and usability and risk their rankings being negatively impacted from June. Currently only the top 2 or 3 ranking websites in search results achieve the required “good” score in most of the Core Web Vitals metrics according to the analysis by Searchmetrics.