Study: The Black Friday Store Experience is Driving Consumers Online
Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience
New York – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has today released the findings of new research conducted with US & UK consumers on their attitudes towards Black Friday 2016, and how they plan to shop. Black Friday may be considered one of the biggest shopping events of the year, but the survey showed limited involvement and decreased interest amongst consumers.