Information Technology

Automated retargeting via mobile can drive campaign efficiencies while guarding against spam

Athens, March 17, 2022 – ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or other positive engagement compared to an initial communication, according to new data from mobile marketing experts Upstream. The improvement is even greater, almost 100 times, if the mobile marketing campaign’s retargeting is performed on the same day the consumer initially engaged with the brand.

Multiple award wins in early 2022 also showcase ThreatQuotient’s continued global leadership in security automation

London, UK – March 15, 2022 – ThreatQuotient™, a leading security operations platform innovator, today announced the advancements of two key team members: Cyrille Badeau was promoted to Vice President of International Sales, and Yann Le Borgne was promoted to Vice President of International Threat Intelligence Engineering. Additionally, in early 2022 the company was named the winner of multiple industry award programs, showcasing ThreatQuotient’s leadership in security operations and the impact of the company’s platform across multiple use cases.

Leading UK Legal systems developer Zylpha (www.zylpha.com) has announced the winners of its annual ‘Legal Innovation’ Awards. The annual award scheme recognises legal practices that have demonstrated innovative solutions and working practices over the previous 12 months.

Commenting on the 2022 Awards, Miranda Evans, Zylpha Marketing Manager had this to say; “We set out to highlight the benefits that can be achieved through having a forward-thinking and innovative mindset. The legal landscape changed dramatically in 2020 and we noticed a lot of organisations challenging the “we’ve always done it this way” mindset and opting for more intuitive and process efficient solutions.

Roland DG has launched its third generation of TrueVIS printer/cutter machines, including the professional VG3-640/540 and the value-packed SG3-540/300. The new additions to the company’s popular TrueVIS range are the latest generation of wide-format, eco-solvent inkjet machines to hit the print & cut market.

Aimed at print service providers in the sign and graphics and personalisation markets, the VG3 and SG3 can be used for a wide range of applications from signage and banners to vehicle graphics, stickers, and labels.

Easy to use and hyper efficient

High Wycombe, UK, 23 February 2022 International POS printer manufacturer Star Micronics announces the launch of its MCW10 module that plugs directly into Star POS printers to enable printing over wireless LAN. Currently designed for Star’s mC-Print™ series it fits neatly in the back of the mC-Print3, or externally on the mC-Print2, to provide a compact wireless LAN solution that supports the new WPA3 standard for wireless printer communication.

USU receives top marks for customer satisfaction, strategy and implementation in Enterprise Service Management (ESM)

Möglingen, February 21, 2022 "USU the German winner for ESM excites customers and partners with attention towards relationships and an innovative ESM platform" - that is the conclusion of the market study published in mid-February 2022 by Research in Action, an analyst firm based in Germany. With an overall score of 9.35 out of 10, USU once again ranked first among software vendors such as TOPdesk, Micro Focus, ServiceNow and Serviceware.