Local Sioux Falls company does Feed Rinse

The local newspaper for Sioux Falls, SD contains an article about an online service called Feed Rinse. The service "can rinse your feeds by keyword, author, tag, etc, or filter profanity and more." According to the article, the service is making national headlines on their Feed Rinse product. I've never used the service, so I can't really give it thumbs-up or thumbs-down. Some excerpts from the Argus Leader:

Blogger Marshall Kirkpatrick said of FeedRinse: "A very nice feature that we don't have to hack and work around to make happen anymore."

The Associated Press dispatched a favorable review this week. Technology writer Brian Bergstein said, "I can see where the site could be a little simpler to use, but for the most part, it was clean, easy to figure out and worked as advertised."

That review appeared on dozens of prominent Web sites, including washingtonpost.com and ABC.com.

Ok so it may be a great product, but I think many reading the newspaper still do not quite get what a Web Feed is exactly. The following is a little bit of my explanation on what a Web feed is all about.

You've probably seen this symbol on the left posted on Web pages. That symbol is considered a "community mark" for letting everyone know that the Web site offers a Web feed (though I like to call them News Feeds). You may also see other symbols that contain either RSS or XML. These too are symbols to show that a Web Feed is available. If you click the icon your browser will be forwarded to a page with a lot of programming code that may not make a lot of sense to you. This source code contains the Web Feed for CMSReport's own headlines.

If you have a Web feed capable browser or application...the data can be read in a way that makes sense to you. The Mozilla Firefox browser and the upcoming Internet Explorer 7 from Microsoft have the ability to read these Web feeds. My favorite application to read news feeds is the same I use to read my e-mail, Mozilla Thunderbird. The problem is that Web feeds can give you literally thousands of headlines which at times are difficult to sort though. The Feed Rinse service tries to help solve this by trying to give you only the Web feeds you likely only want to read. I can think of other ways to solve this problem than using the Feed Rinse service, but those without the technical background likely would benefit from such a service.

By the way, Rinse Feed is a product of a Sioux Falls company called Electric Pulp. The first I heard of Electric Pulp was a number of years ago when they first sponsored the annual Sioux Falls JazzFest. Over the years, they have built a pretty impressive portfolio of Websites that they have developed for a number of regional organizations and businesses. I only mention their company because I'm a huge Blues and Jazz fan. Any company that helps sponsor a free music festival such as JazzFest deserves the credit.