May 2019

Reputation management is becoming more important now than ever before. The easy access to social media as a communication tool and vehicle to share opinions make it straightforward for customers to give their feedback.

90% of consumers agree that positive reviews influence their purchasing decision according to a survey by Marketing Land. While this is good news in one way, it is also bad in several ways. One negative review of your product or service can quickly tarnish your image as a business. 

There is an entire science behind colors and why they impact users the way they do. Designers understand some hues clash while others complement one another. Most designers are also skilled at putting a palette together that reflects the personality of the brand. Complementary colors, however, have several advantages that improve the overall impact of a design and draw users in.

Complementary shades are opposite one another on the color wheel. Red and green and blue and orange are some examples. Of course, there are hundreds of different shades within color families, so you must also consider contrast and analogous tones, which next to one another on the wheel.