August 2018

Is branding important for your Business? Graphic Elements, Logos and more

7 years ago By Charlie Brown

Branding goes beyond memorable logos as it makes it easier to acquire new customers, gives employees motivation and direction and increases a company’s value. A brand serves as the representation of how people perceive a company’s logo, advertising, reputation and customer service.

When all these aspects of a business function well, the brand is usually healthy. However, there are companies that may offer excellent services or products but their brand has been tarnished because of poor customer service.

Recognition

Why Buying, Not Building, a Business Makes More Sense

7 years ago By Kayleigh Alexandra

Many people like the idea of launching their own business and leaving the 9-to-5 behind to become their own boss. But you don’t need to come up with a revolutionary idea to start your own business. You don’t even need to start anything if you don’t want to.

Instead, the best option might be to buy an existing business.

These days, many businesses operate exclusively online, and purchasing websites is easier than ever. You might find that you are more skilled at taking over a business than starting one from scratch.

Why Buy a Business?

There are many reasons why buying a business makes sense.

Read more about Why Buying, Not Building, a Business Makes More Sense

Remarketing Triggers: How and why to opt-in for triggers?

7 years ago By Charlie Brown

Consumer psychology is fascinating to study! Studies show that users have to check a message several times. Only after that they are convinced to make a buying decision. It's rare that a new online visitor buys a product after viewing it for the first time. It’s known as an instinctive buy! Expert marketers are aware of that!

Read more about Remarketing Triggers: How and why to opt-in for triggers?

Embrace multi-touch attribution tracking models for marketing campaigns

7 years ago By Charlie Brown 5 comments

Last touch attribution models are slowly, but steadily fading out of the market. It is time for the marketers to embrace multi-touch attribution (MTA) models for their existing campaigns. Most start-ups and small businesses are struggling with setting up new attribution models and upgrading their existing ones to new forms. Nonetheless, almost every company understands the importance of cross-channel measurement for their ongoing marketing campaigns. The modern customer's journey is nuanced and whimsical, and it takes more than a simple last attribution model to analyze a brand's efforts.

IBM i shops suggest mixed success with GDPR compliance, with challenges still afoot for some, new survey reveals

7 years ago By Real Wire

Peterborough, NH, August 9, 2018 – Half of IBM i users questioned in a recent poll are confident[1] that their organizations are totally compliant with the General Data Protection Regulation (GDPR) which came into effect on May 25th. However, over a quarter (26 per cent) admit they are not confident with the level of GDPR compliance, while 7 per cent remain unsure and 17 per cent stated they were not affected by the GDPR.

Five Ecommerce Platforms to Power Up Your Online Business

7 years ago By Walter Moore 2 comments

Selling online has become a norm, from physical products to digital content. Selling on marketplaces like eBay and Amazon is becoming more accessible than ever before. But these intermediaries will have the utmost control over what you can sell and how. Moreover, these platforms can throw you out at any moment. And, they will not be accountable to you in any way when things go south. So, Be cautious.

Top Benefits of Using Ionic and AngularJS Combo

7 years ago By Paresh Sagar 4 comments

Ionic app development and AngularJS development services have a lion’s share in success of hybrid app development approach. AngularJS has empowered Ionic framework to become more effectual for developers by enabling them to write one single development code across multiple platforms.

The combination of Ionic and AngularJS is already doing well and winning the hearts of myriads of tech-savvy businesses and mobile app developers. With an intention of further enlightening you with the effectiveness of this combo, here we are listing out some key points and perks of Ionic and AngularJS development services as a combination.

Combined Features of Ionic and Angularjs

Talari receives Recommended Rating from NSS Labs in industry’s first SD-WAN Group Test results

7 years ago By Real Wire

Talari is 1 of only 3 products out of 9 tested to receive ‘Recommended’ rating

9 August 2018 – Talari Networks – the leader in Failsafe SD-WANs™ – announced today that it received a “Recommended” Rating from NSS Labs in its first-ever Software-Defined Wide Area Network (SD-WAN) Group Test.

NSS Labs, Inc. is a global leader and trusted source for independent, fact-based cybersecurity guidance. In this groundbreaking, inaugural test, nine of the industry’s leading SD-WAN products were examined to help enterprises understand the merits of products in the market and identify the capabilities best suited to meet their use case requirements.

How to broaden your business prospects within the locale? A brief guide

7 years ago By Charlie Brown

In the world of technology, burgeoning businesses have to concern themselves about the presence of their trades on the virtual area. More people spend a considerable duration on the Internet and are therefore more likely to come across a particular business product online.

Offline shops are vital, but if there is absolutely no online presence of the business, then it will be hard to gain a trending position in the market. For this reason, business owners are looking at different strategies to broaden their area of positive influence by utilizing the Internet.

The apparent ease in creating online business websites

First CIM Marketing Leadership Diploma Awarded

7 years ago By Real Wire

New qualification equips senior marketers to lead change within their organisations, while addressing factors such as Brexit
Research finds 56% of marketers believe there is a skills gap in strategy development, a key component of the Marketing Leadership Programme
Sectors such as retail and FMCG upskilling marketers to maintain a competitive advantage

The Chartered Institute of Marketing (CIM) today congratulated the first two professional marketers to receive its new CIM Marketing Leadership Diploma.