May 2018

5 SEO myths that you must put behind to create a forceful marketing campaign

Lack of proper understanding of SEO results creation of numerous myths surrounding search engine optimization.  Lack of knowledge leads to poor understanding of SEO and myths get a boost. Another reason why people believe in myths is that they try out to cut corners with SEO for quick gains and find themselves on the wrong side of the law.  Misconceptions about the process resulting from ignorance and the urge to get quick results form the foundation of myths that you have to keep away from to succeed in your online marketing endeavors.  

Preservica makes it easier for organizations to meet long-term GDPR obligations

Boston, MA: May 1, 2018: Active digital preservation specialist Preservica has announced a suite of new GDPR compliance enhancements, to further simplify how organizations meet their controller obligations for personal data that needs to be retained over the long-term.                            

Retail Contactability - The Definitive Dozen: Research report reveals top 12 UK retailers using optimal technology mix to deliver greatest customer contactability

New research from Yonder Digital Group has identified which top retailers are most successfully deploying contact technology and channels to make it easy for consumers to get in touch with them. The research analysed how readily UK consumers could get in touch with retailers via their preferred channel and evaluated how effectively customer contact technologies (including chatbots, livechat AI, FAQ engines, intelligent forms, live call routing, etc.) had been integrated to provide seamless customer service.