September 2014

Predicting future changes in the world of technology can be a tricky endeavour. New products and innovations are revealed so rapidly that even experts may be caught unprepared. Even so, that doesn't mean looking into the future is without merit as it helps businesses and industries plan ahead. One of the most important aspects of any organization’s operations is the use of storage, particularly as more of the world becomes driven by data. Current ways of tackling storage challenges are already proving inadequate, necessitating new technologies and strategies for companies both large and small.

This week, the Board of Directors for the Content Management Professionals announced the ending of CM Pros. The decision to close down the organization was evidently made by the Board in Summer 2014.

A couple years ago I joined CM Pros, paid for membership, never got billed, and never heard back from the organization. Knowing that some good people were involved in the organization told me that they were facing an uphill battle. The battle for an organization to have identity and play a role in the industry they wish to advocate.

Acquia has announced the appointment of Christopher Stone as senior vice president of products and development. Stone has more than 30 years of experience in software development and pioneering open source solutions for the enterprise. Stone will be responsible for engineering, DevOps, and product management of the Acquia Platform, helping lead the expansion of the company’s suite of SaaS solutions for building and managing integrated digital experiences.

With Bring Your Own Device (BYOD) programs likely here to stay, companies are trying to find ways to reap the most benefits while downplaying the drawbacks. While it’s true that BYOD policies can lead to increased productivity, more employee satisfaction, and greater collaboration among workers, some significant issues have arisen in recent years. At the forefront is the concern over having a BYOD security plan, and since under a BYOD policy employees would be using their own personal devices to access company networks and data, business leaders are finding it an issue they need to address quickly.

Last week, Sitecore announced Sitecore 8, the next version of its Sitecore Experience Platform. Over the past few years, Sitecore and almost every other CMS provider has focused on providing marketers and other users with as many analytic tools as possible. In their campaign for this new version, Sitecore has stated a belief that when it comes to raw numbers, enough is enough. It's time to return the focus back onto the art of marketing.

When it comes to tools that can help businesses reach out to more and more people, customer relationship management (CRM) systems are some of the most important currently being used. In a nutshell, CRM systems help companies keep track of customer information, with automation and organization of data being crucial elements of the software. As technology has evolved, so have CRM systems. Every year brings about new advances, and businesses have needed to adapt to keep up with all the changes. Predicting what’s to come can help organizations prepare in advance. As companies look to the future, they’ll notice several trends that they can be ready for well ahead of the rest of the pack.

It may come as a bit of a shock, but many people simply don’t have security on their minds. With all the stories concerning major security breaches of large corporations like Target and Home Depot, businesses are definitely paying attention, but many private individuals don’t look at data security as a top priority. Even some smaller companies, while focusing on security for sensitive information, may unwittingly engage in practices putting that data at risk. One particular point of emphasis is the WiFi network.

Brands Rank Higher Without Fulfilling Many Criteria Required Of Other Websites According To Searchmetrics US Google Ranking Factors 2014 Study

In today’s digital world big data almost sounds like an over prescribed medication. A company has revenue struggles? Use big data. Another needs more marketing ROI? Big data. But really, we have only scratched the surface of utilizing big data to its full, practical potential. Big data is a metaphorical iceberg, with the portion above water being structured data and the massive portion below the surface being unstructured data. The challenge for companies today is tackling unstructured data to unlock the full potential of big data computing and analytics.

Earlier this week, I questioned whether social media could replace my need to blog. In my article, I mentioned that Google+ and LinkedIn as social network platforms are able to provide near blog-like functions. Since that article posted, I've already heard comments from my Facebook and Twitter friends that no one uses Google+. I respectfully disagree with my friends. While people like to call Google+ a ghost town the numbers would indicate otherwise.