Study: The Black Friday Store Experience is Driving Consumers Online

Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience 

New York – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has today released the findings of new research conducted with US & UK consumers on their attitudes towards Black Friday 2016, and how they plan to shop. Black Friday may be considered one of the biggest shopping events of the year, but the survey showed limited involvement and decreased interest amongst consumers.

Huawei and Walkbase Launch Venue Crowd Analytics Solution

New product allows districts, malls, airports and exhibition venues to measure customer footfall and improve customer conversion

United Arab Emirates, Dubai - November 1, 2016 - At GITEX 2016, Huawei, a leading information and communications technology (ICT) solutions provider, and Walkbase, a leading venue IoT analytics platform provider, today announced a joint venue crowd analytics and marketing solution, which will allow venue owners across districts, malls, airports and other industries to optimize customer experiences.

The Trustees Partner with Preservica to Safeguard and Provide Online Access to its 125 Years of Massachusetts History

Boston, MA, - 27 October 2016 | As it celebrates its 125th anniversary as the world’s first land preservation organization, The Trustees of Reservations (The Trustees) has announced a significant portion of its extensive historical collections is now available online for the first time, via a partnership with digital preservation specialist, Preservica. The online catalog features The Trustees’ extensive collections, ranging from museum quality art and objects to historic and present day photos, manuscripts, news clippings, and artifacts that document and illustrate the unique stories of the Trustees properties and the families who once owned them across the state.

With SDL Web, China Airlines Doubles Web Traffic

Top global airline launches U.S. site in just 16 weeks using SDL Web Digital Experience Accelerator

WAKEFIELD, Mass. – October 25, 2016 – SDL today announced that leading global air cargo brand China Airlines chose SDL Web as its new web content management platform to power its new global web ecosystem, including 12 websites across 11 different languages.

Searchmetrics Content Experience Creates New Paradigm For Online Storytelling

Guided Creation and Optimization Helps Deliver Revenue-Producing Content

SAN MATEO, Calif. (Oct. 24) – Searchmetrics today expanded its pilot program for the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.

Should Web Developers Pursue a Postgraduate Degree?

Many people argue that a Master’s degree in computers is either worthless or just a different method to get a Bachelors degree. Some web developers feel that as so many people have bachelors’ degrees they need to level up to a Master’s degree to stand out. Then there are others who believe that they will work and move along the paths of their careers by teaching themselves the skills necessary for success.

Greenwave Systems: The Internet of Things is not new or revolutionary

Learning from the past, taking security seriously and protecting the consumer must be at the heart of developing propositions for the Internet of Things (IoT) because it’s all about personal data, Greenwave Systems’ Chief Scientist advised today.

Speaking at the Broadband World Forum, Jim Hunter told the packed show floor that the real opportunity in the Internet is in connecting it with people; being able to put individual pieces of data about people’s lives into context to make it meaningful.