Experiential marketing has been around for about two decades. Naysayers have considered it to be a buzzword and they have expected it to exit stage left more than once in the past. However, it has held its limelight quite gracefully due to the immersive experience it offers the target audience. Earlier, it was an extra on the sets of conventional marketing, in case the team had some leftover moolah. Neither was it a part of the main cast nor did it contribute significantly to the final box office profits. It has taken over two decades to change that. It was gradual but essential. Today, experiential marketing defines the way brands interact with their target audience during their daily marketing activities and promotional campaigns.

San Mateo, June 28, 2018 - Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with almost a third (32%) loading within one second. And pages using Google’s faster loading Accelerated Mobile Pages (AMP)[1] appear in the first search results page for around 61% of searches.

Maidenhead, UK – June 27, 2018 – Flexera, the company that’s reimagining how software is bought, sold, managed and secured, today released Vulnerability Review 2018: Top Desktop Apps, part of the annual report series from Secunia Research at Flexera. This new edition focuses on heavily used desktop applications, which can be easily breached through the Internet. The report reveals the biggest risks, so IT can create a plan to prevent attacks – protecting systems and employees. It also serves as a guide for security patching, helping pinpoint what’s most important and requires immediate action. 

Over the next two decades, millions of workers will be required to change their career focus on average nearly every five years, says research conducted by McKinsey[1]. Some jobs will disappear entirely due to automation and AI. Others will shift profoundly and require wholesale adaptation. 

San Jose, Calif., June 21, 2018 – QuintessenceLabs, a global leader in the development of commercial quantum-based cybersecurity solutions, was selected among hundreds of candidates as one of the World Economic Forum’s “technology pioneers.” The company was founded in 2008 by Vikram Sharma, following research on quantum technology at the Australian National University. QuintessenceLabs strengthens data security by integrating advanced quantum technology with best-in-class data protection solutions. These solutions address some of today’s most pressing cybersecurity challenges while preparing organizations for tomorrow’s quantum computing threat to data security.