Software

2018 European IT & Software Excellence Awards 2018 winners are announced

[London, 20 April 2018] The winners in the European IT & Software Excellence Awards 2018 (www.iteawards.com) - the leading pan-European awards for resellers, ISVs, Solution Providers and Systems Integrators and their vendor and distributor partners – have been revealed at a gala dinner in London on 19 April.

Now in their tenth year, the European IT & Software Excellence Awards 2018 attracted several hundred entries from all over Europe, with 29 countries represented amongst the finalists. The awards were given for IT solutions that get to the heart of customer issues, delivering better business, a clearer understanding of data, and more efficient and profitable outcomes.

8 App Marketing Trends to Watch Out for in 2018

In many ways, 2017 was an exciting year when it comes to mobile apps development and marketing. Mobile apps graduated from being an optional investment to a necessity and now companies cannot simply afford to lose on sizable revenue generated by them. The number of free apps downloaded stands at mind-boggling 254 billion, which is enough to ring some bells. An important question to be asked here is that how is mobile app marketing shape up in the year 2018? Here is a detailed look at the trends to watch out for.

RiskIQ: More than 600 blacklisted Bitcoin Apps found across official app stores

London – January 24 2018 – The world’s top app stores are hosting 661 blacklisted Bitcoin apps which leave users open to hackers, a new investigation by digital threat management leader RiskIQ today reveals.

RiskIQ analysed 18,408 apps across 20 App stores - including Apple, Google Play, SameAPK and APKPlz.

Monitoring 10 of the popular Bitcoin Exchanges in the app title, it found a staggering 661 to be blacklisted by official cyber security vendors (3.6% of total) - but still available for download by users. 

The top stores guilty of hosting these potentially dangerous apps were Google Play (272), ApkFiles (54) and 9Apps (52). 

Lotus Notes and the GDPR conundrum

Many organizations have yet to start the process of migrating their data and applications away from the Lotus Notes platform, and while there are many reasons as to why this is so, probably the two key ones are a truly compelling event that forces the issue and a lack of expertise. This is according to Jon Pyke, CEO, CIMtrek Ltd.

“That compelling event is the General Data Protection Regulation (GDPR), which becomes UK law on 25th May 2018. It is compelling because organizations are expected to create a single view of a customer – leaving data in old Notes databases is likely to render users non-compliant,” stated Jon.

OutSystems Announces New Styles Editor, Finishes 2017 with Flurry of Low-Code Innovation

London - 3rd January, 2018 - OutSystems, provider of the number one low-code development platform, today announced that it delivered six new releases of its flagship development environment in the fourth quarter. OutSystems has added a variety of new and innovative features to the product, further simplifying and accelerating how enterprise software is built. The latest innovation is a styles editor built directly into the visual development environment that dramatically reduces UX development time.

Report: Malicious Apps in Global App Stores Increase, Leading to Emergence of WireX Mobile Botnet

London - Dec. 12, 2017 - Malicious mobile apps are back on the rise, impersonating brands and fooling consumers, according to digital threat management leader RiskIQ, in its Q3 mobile threat landscape report, which analyzed 120 mobile app stores and more than 2 billion daily scanned resources. In listing and analyzing the app stores hosting the most malicious mobile apps and the most prolific developers of malicious apps, the report documents an increase in blacklisted apps over Q2, as well as the continued issues of imitation and trojan apps in official app stores and the emergence of the massive WireX mobile botnet.

Feral apps and Google Play are main sources of blacklisted apps

Using Movavi Video Editor In Online Marketing Campaigns

There are many different programs that you will need to use in modern online marketing campaigns. In the past, all you had to do was rely on text but nowadays we need to always focus on video use. People look for videos so modern marketing is all about high-quality video production. Thankfully, video editing is getting easier than it ever was. This is because of the different programs available. One that you surely want to learn more about is Movavi Video Editor.

Movavi Video Editor is great for online marketing campaigns because:

How to Use Gadgets in Marketing

Tablets, laptops, smartphones, and smartwatches play a big role in our lives. They are great solutions for a lot of issues we have. We use gadgets for communication, traveling, working out, studying, entertaining, etc. The same way your gadget can be a helpful tool in your business. Marketing develops as fast as technology does. Thus, a concrete gadget, or it's more accurate to say a concrete app can boost your business productivity and help you to become better in marketing.

Top 4 Strategies That Will Improve Your Online Ad Buying Program

Few forms of advertising are as powerful as online ads. With more people shopping online than ever, you want to allocate a good portion of your marketing and advertising budget to this endeavor. The key is to work smart and make the most of the effort. Here are four strategies that will help you get the most from your campaigns.

Recognize That Ad Buying Has Changed

Online marketing is not a static process. Over the years, approaches that once worked fine are no longer effective. That means the strategy and even the resources you were using five or ten years ago may no longer be the best way to proceed.

Openwave Mobility Wins Three Industry Innovation Awards

REDWOOD CITY, Calif – October 18 2017 – Openwave Mobility, a software innovator enabling operators to manage and monetize mobile traffic, was recently awarded three major industry accolades recognizing the company’s innovation and excellence in products, solutions and marketing. The company was voted a winner at Telecom Asia Readers’ Choice & Innovation Awards for video traffic management. It also won a prestigious Network Transformation Award at the NFV World Congress, and finally it won the title 2017 Mobility Tech Zone Product of the Year for Subscriber Data Management.