Analyst

Nice reminder from The Content Wrangler on where the money:

Are you looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer?

White paper expert Michael A. Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged, provides the following reasons white papers could dramatically increase your writing revenue...

Over the past couple years, I've been asked by a few if I would be willing to write a white paper recommending a content management system. information system, or specific product.  For the most part, those opportunities always seem to arrive when I'm busy with other projects so I declined. When I wasn't busy, I was asked to write positively about a product I knew nothing about (I declined) as well as a specific information system which I believed could be better written within the company (the potential client had smarter people than me and they agreed).

A couple days ago my jaw dropped when I read CMS Watch's article, "Do you need an ECMS, WCMS, or Portal?".   Last week, Deane Barker of Blend Interactive and Gadgetopia had mentioned how he was uncomfortable seeing enterprise content management systems and Web content management systems lumped together in the same comparison article.  I responded to him that the boundaries between the two information systems do seem to get blurrier and blurrier all the time.  In the CMS Watch