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Marketing

Content Strategy, Marketing, Outreach Strategy, Experience Management, Customer Experience, User Experience, Social Networks

Revolutionizing Retail: Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

4 years ago By Merilee Kern

Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion dollar annual revenues. Though exceedingly difficult and rare, that circumstance is not impossible. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 trillion U.S. dollars in 2022.

From smart vending to eco-friendly deliveries – New report unveils consumer demand for IoT-enabled, next level retail experiences

4 years ago By Real Wire

Wireless Logic research shows British consumers increasingly want ‘Everything Now’; Significant opportunity for service providers to recommend the right IoT solutions backed by ultra-resilient cellular connectivity to help retailers stay competitive

New research: Digital self-service now more popular than calling customer service

4 years ago By Real Wire

Crawley, UK, March 22, 2022 – Most consumers are ready to swap customer service calls for digital self-service in the wake of their experience during the pandemic, according to new survey findings released by Macro 4. The research, which examines UK consumer attitudes to household energy and water suppliers, suggests that 61 per cent of customers have become more comfortable interacting with companies digitally since the pandemic, on websites, apps and other online channels. And 60 per cent would now prefer not to call a live customer service person at all if they can solve their issues themselves using online resources.

person using live chat on mobile device

How to Successfully Incorporate Live Chat on Your Website

4 years ago By Eleanor Hecks

Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.

people collaborating online to publish a blog post

What are the Best Ways to Improve the ROI of Your Company Blog?

4 years ago By Eleanor Hecks

Most brands want to have a company blog, but they may worry over the cost of hiring writers and editors and driving traffic to the site without knowing what the return on investment (ROI) of blogging might be.

According to Blogometer, around 7.7 million blog posts are written every day. Of course, the number of posts varies, but you're competing against a ton of other information to even see an ROI. Your articles must stand out from any competitor articles, but also compete against the many distractions on the internet to keep user attention.

Kaleyra: “COVID-19 has Accelerated the Digitalization of Communications in the Banking Industry”

4 years ago By Real Wire

MIAMI, Fl. – March 2, 2022 – Speaking today at Future Digital Finance 2022 on behalf of Kaleyra, Inc. (NYSE: KLR) (NYSE American: KLR WS) (“Kaleyra” or the “Company”), CEO Dario Calogero said that “the banking industry must ensure it is leveraging every digital platform available to continue to meet customer demands in an increasingly online world.”

Lillian Haase, CMO at Searchmetrics

New Study: ‘Bricks beat Clicks’ on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2

4 years ago By Real Wire

San Mateo / Berlin, February 2, 2022 – Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance[1] in 2021 new research finds. While apple.com enjoyed the biggest absolute boost in search visibility during 2021, established retail brands walmart.com, nordstrom.com, bestbuy.com and target.com are in the top five in the analysis by Searchmetrics.

app onboarding start screen

Why Your User Onboarding Process Needs a Makeover

4 years ago By Eleanor Hecks

The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product. 

User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.

Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.

More Than Half Of Consumers Feel Service Is An Afterthought

4 years ago By Real Wire

LONDON - January 18, 2022 - Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences - as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of customer service they receive. The global Zendesk (NYSE: ZEN) Customer Experience (CX) Trends Report 2022 shows that a majority of businesses surveyed agree there is a direct link between customer service and business performance. Despite this, almost half of UK customers (48%) feel customer service is an afterthought for businesses, indicating a gap between consumer expectation and company actions.

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