"Innovation initiatives that used to take months and megabucks to coordinate and launch can often be started in seconds for cents."
"This new environment also has big implications for managers. Simply put, bosses must be prepared to give up some control. With testing so cheap, easy and accessible, there's less need to ration it as they have in the past. Managers used to directing the company's innovation efforts must give their workers the freedom to come up with ideas on their own and pursue them without lots of red tape."
"Some of the best experiments come from outside the chain of command."
"Not only do we expect managers to solicit and welcome more ideas from lower down in the ranks, we expect that lots more people will be invited to review experiments and make changes."
-Erik Brynjolfsson and Michael Schrage, "The New, Faster Face of Innovation", The Wall Street Journal, August 17, 2009