Evaluation Based on Completeness of Vision and Ability to Execute
IRVINE, Calif. – May 2, 2017 -- Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has once again placed in Gartner’s “Magic Quadrant for Digital Commerce” for its B2C, B2B and B2B2C digital commerce capabilities.
The report recognized Episerver for its ability to execute and completeness of vision. Episerver made key investments to strengthen its digital commerce capabilities last year, introducing omnichannel campaign management, machine-learning based personalization and predictive analytics. The enhanced Episerver Digital Experience Cloud™ now allows merchandisers and marketers to anticipate customer behavior and intent, and then automate the delivery of differentiated digital commerce experiences.
“We believe being recognized once again by Gartner for digital commerce speaks to the strengths of our unified commerce and content platform for ambitious brands and agile enterprises,” said James Norwood, executive vice president, strategy and CMO at Episerver. “As the only Challenger recognized in the Magic Quadrant, we believe our Microsoft .NET-based commerce platform with native web content management (WCM) capabilities is uniquely positioned to assist mid-sized to large B2B and B2C enterprises grow through experience-driven commerce.”
The Episerver Digital Experience Cloud helps organizations worldwide create, manage and individualize digital experiences, backed by smart personalization and behavioral site search functionality. The Digital Experience Cloud, which can be deployed as platform-as-a-service (PaaS) on the Microsoft Azure cloud or on-premises, is supported by a network of more than 900 partners who empower more than 8,800 digital leaders in 30 countries, influencing some $18 billion in omnichannel revenues across the globe.
Gartner conducts in-depth, market-specific research and designs graphical treatments and evaluation criteria to assess companies' relative performance against Gartner's market view. To read Gartner’s 2017 "Magic Quadrant for Digital Commerce,” download a complimentary copy from Episerver.