Aspera is recognized as a 2019 Gartner Peer Insights Customers’ Choice for Software Asset Management Tools

Boston, MA. 2/14/2019 – Aspera, the leading provider of Software Asset Management (SAM) solutions, is excited to share that they were named a January 2019 Gartner Peer Insights Customers’ Choice for Software Asset Management Tools. 

Gartner defines Software Asset Management Tools as tools [that] automate many of the tasks required to maintain compliance with software licenses, thereby controlling software spending. 

7 Marketing Trends You Should Consider for Q2 and Q3

By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.

Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.

Report: 88% of UK Businesses Surveyed Have Been Breached During the Last 12 Months

Reading, UK, 11th February 2019: Carbon Black (NASDAQ: CBLK), a leader in next-generation endpoint security delivered via the cloud, today released the results of its second UK Threat Report. The research indicates that the UK’s cyber threat environment is intensifying. According to the report, attacks are growing in volume, and the average number of breaches has increased. The report analyses survey results from different vertical sectors, organisation sizes and IT team sizes to build a picture of the modern attack and cyber defence landscape in the UK.

Key survey research findings:

Bryan Ruby's Last Google Post

Last weekend, I submitted my last Google+ post. From here on out, I won't be actively monitoring the platform given the expected demise of Google+. This is what I posted:

This is likely my last Google+ post but I don't plan to delete my Google+ account until February 28, 2019

Unless something significant happens, I don't plan to post again on Google+. It doesn't seem logical to invest my time and effort to post something we all know will be deleted in a couple months. I may leave a comment here or there on G+ but that's about it.

Study: Social media has the least influence on retail technology purchases

London, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that 42% of respondents would use industry analyst reports during shortlisting phase, making it the most influential content type.