SEO

BusinessWeek published an interesting article titiled, Did MySpace Really Beat Yahoo? The article discusses the difficulty to confirm which site actually has more traffic, MySpace or Yahoo.

A few months ago I came across Alexa Web Search for the very first time. Alexa not only offers the usual search engine features, but also additional site statistics dealing with traffic ranking. Naturally, I entered my own site into the rankings to see what I could find. Considering my site has been around for only six months I was impressed that I had a traffic rank under 300,000.

Considering that there are nearly 50 million sites presently on the Internet, a site ranking under half a million is pretty good in my book. I had heard that sites using the Drupal content management system ranked well with the various search engines so I was pleased I chose Drupal for my site. All and all, those first few moments visiting Alexa were spent patting myself on the back for a job well done.

Then to my surprise I noticed that although I had typed in cmsreport.com, Alexa displayed uly.net. Uly.net was a domain I had never heard of before visiting Alexa.com. Worse, it appears that uly.net may have been benefiting from the traffic my site receives.

Traffic Rank for uly.net: 218,200

Where do people go on uly.net?

• cmsreport.com - 98%

Now some of you might be asking yourself, why do I really care how my site is ranked? I'd like to say, it really doesn't matter to me either since I do run this site for "fun". But, I have an ego. I do get a sense of pride for finally having a site where people actually show up and visit. Put it this way, when you host sites that rank above 2 million you feel somewhat rewarded to finally have a site with only six digits in its rank. More importantly, there is benefit to understanding how traffic rankings from sites such as Alexa, Google, and Technorati are being utilized.

We all have seen our share of articles on how to make your site friendly to search engines, but this article is probably one of the best I've seen online. The article is written by Ross Dunn and is titled, "Is Your Website Search Engine Friendly? Your Personal Checklist":

The following is checklist designed to help you gauge the search engine friendliness of your website and, if you are in the midst of planning a website this checklist will help you avoid the common pitfalls of unfriendly designs. Complete Story

I have two Ping-O-Matic related questions that I cannot find answers too. Maybe someone can help me find the answer to these two burning questions: