Marketing Automation Survey Report: The state of adoption across UK, USA and EMEA
lresford, UK, 10th January 2019 - CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in its State of Marketing Automation report, the first of its kind.
The survey, which compares opinions in key regions worldwide, reveals a gap in the perceived benefits of Marketing Automation in contrast to the reality of adoption, with many citing platform complexities and a lack of good content as the barriers to success.
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