Business

In CMS Report's mailbag this week we received an email from one of the press folks representing eBay as well as Magento, an eCommerce platform and shopping cart. As we reported last year, eBay agreed to acquire Magento and since then, eBay has placed Magento under the banner of X.commerce. X.commerce intends to bring together the technology assets and developer communities of eBay, PayPal and Magento to support eBay Inc.'s mission of enabling commerce.

"Telling people about the power of a technology is great. The story just needs to placed into the context of the business need."

-Laurence Hart, Checking the Industry Trends, Word of Pie, October 1, 2012

A few days ago, I received an early copy of a press release announcing the launch of Digital Clarity Group (DCG). DCG is an advisory and analyst company geared toward helping business leaders navigate "digital transformation" in their organizations. To the best of my knowledge, I have never recommend a particular consulting or analyst company on any of my blogs. I'd like to set new precedence and tell you why I think if you're a business leader you should consider hiring analysts from DCG to help you and your company face the upcoming technological challenges that have just started to surface.

Acquisition Accelerates Delivery of e-Commerce and Digital Marketing Solutions to Improve Customer Experience 

CHICAGO, IL - Yesterday, EPiServer announced that it acquired the business of longstanding technology provider, Mediachase, an e-commerce and collaboration software solutions provider. The move brings together EPiServer's existing digital marketing capabilities with Mediachase's easy-to-use e-commerce framework to help meet next generation cross-channel needs for delivery to EPiServer's partner and customer network.

"There are people who can call a blog as their business. In this case, their revenue is mainly from ad sales on their blog. But, that is not a very sustainable or long term business approach you should have. Your online business must solve a person’s problem."

- Marieke Hensel, Why Blogging is Not a Viable Business Mode", Branding Personality, January 30, 2012

2012 may indeed be the “Year of Web Content.” Actually, so was 2011, 2010, 2009…  But this article on the Forbes Marketwatch blog describes how some big brands are attacking content marketing and content curation to help fulfill their brand promise.

Amongst content management insiders, there has been an ongoing acronym war over what the technology systems should be called that help companies manage their content online -- which quite frankly, end users care very little about.

Yesterday, the Argus Leader announced that they will be moving toward a subscription model for their online content. Readers no longer will be able to visit ArgusLeader.com and expect to be able to read all the content for free. I didn't visit the website too often, but I'll miss the freedom to come and go as I please without being an online subscriber.

Magento: "The past several years have been an amazing journey for Magento, as we've grown from a new open source platform into an eCommerce leader. Along the way, we've built not only a platform, but a company and a worldwide community. Together, we've identified opportunities, taken risks, innovated, struggled, succeeded, and changed the face of eCommerce. Today marks a milestone on this journey as we announce the most exciting news in our company's history.

Magento has reached an agreement to be acquired by eBay Inc. We believe this move will open incredible opportunities for the entire Magento ecosystem."

One of the coolest things about CMS Expo 2011 was the opportunity to see five open source CMS "founders" together in one room. On the conference stage were Dries Buytaert (Drupal), Andrew Eddie (Joomla), Sigurd Magnusson (SilverStripe), Shaun Walker (DotNetNuke), and Per Ploug-Hansen (Umbraco).

It was five years ago that I posted in programmer tradition at CMS Report, "hello world". At the time, I expected CMSReport.com to be around for only a couple years which was more than enough time for it to fulfill my purpose. At the time, I had an academic interest in information systems and found that Web-based content management systems were a nice way to put theoretical ideas into practical know-how. This site focused on content management systems in hopes of meeting the few other people out there that shared my interests in CMS.

In that first post, I actually wrote more than "hello world". The full title of the article was "Hello World, New Version". The phrase "new version" was in reference to CMSReport.com not being the first site I created to focus on the CMS.  A couple years earlier, I had tried to start up a website called WebCMS Forum. The online forum was intended to be a "place for those with a passion for web-based applications such as portals, blogs, and forums". I spent a lot of time and money on that site, but in the end few visitors joined in as members to talk about content management systems with me. If Twitter had existed back then I would have easily tweeted "WebCMS Forum RIP #failed".

Looking back at it now, I'm convinced CMS Report is a success because of my experience from failing so miserably with WebCMS Forum. Previously, I had tried to build a site for others to express their passion and obsession for their favorite content management systems. Here at CMSReport.com, I took the opposite approach and built the site for the sole purpose to talk about my passion for content management systems. It was a crazy idea to put my opinions at the center of CMS discussions as even now I do not consider myself an expert in content management systems. It was only by circumstance that I later realized people are attracted to other passionate people that ask questions and are willing to go at great lengths to find the answers. If you're looking for the facts you go to Wikipedia but if you're also looking for great discussion from people asking the same questions as you are; it is the blogs you seek.