There has been a huge transformation this year at WhiteHouse.gov. Blogs, RSS feeds, and connections to social networking sites are being fully utilized at the President's website. Those of us that have worked in information technology positions for the federal government have experienced first hand just how slow bureaucracies can be in taking advantage of newer technologies. From my perspective, it is almost surreal to see references to Web 2.0 from a website for an office that once didn't allow the President of the United States to send emails or even use a smart phone.
Let's hope the President's views on content management and social publishing trickles down to the rest of the Executive branch.
In the President’s last Weekly Address, he called on government to "recognize that we cannot meet the challenges of today with old habits and stale thinking." He added that "we need to reform our government so that it is more efficient, more transparent, and more creative," and pledged to "reach beyond the halls of government" to engage the public. Today the White House is taking steps to expand how the Administration is communicating with the public, including the latest information and guidance about the H1N1 virus. In addition to WhiteHouse.gov, you can now find us in a number of other spots on the web:
The WhiteHouse blog (RSS) will power a lot of the content in these networks, but we’re looking forward to hearing from our fans, friends and followers. Don’t forget these sites as well:
Technology has profoundly impacted how – and where – we all consume information and communicate with one another. WhiteHouse.gov is an important part of the Administration’s effort to use the internet to reach the public quickly and effectively – but it isn’t the only place.