SANDSIV awarded 2022 Product Leader in European VoC Industry by Frost & Sullivan

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SANDSIV awarded 2022 Product Leader in European VoC Industry by Frost & Sullivan

Wed, 12/14/2022 - 06:39

For the second year in a row, the company positioned highest for agility and product-farsighted vision compared to 13 other CXM suppliers


ZURICH, Switzerland (December, 14 2022)SANDSIV, a leading provider of Customer Experience Management (CXM) and Voice of the Customer (VoC) solutions, wins the Frost & Sullivan 2022 award for leadership in the European VoC industry for sandsiv+, its fully integrated, end-to-end enterprise-grade AI-powered platform. This recognition, based on a recent analysis of the European Voice of the Customer (VoC) solutions market, makes SANDSIV the #1 vendor in Europe for two consecutive years.


Frost & Sullivan's report analyzed the top 14 industry players in Europe based on product quality, responsiveness to customer needs, growth potential, and financial performance. According to Frost, "SANDSIV’s agility and farsighted vision truly demonstrate its focus on delivering customer value by shifting its technology architecture. The company is well positioned as a product leader in the European market with its cutting-edge deep machine learning and NLP technologies."


One of SANDSIV's key competitive differentiators is that it provides an easy-to-use, self-service, no-code solution for the complex VoC industry, enabling customers to maximize product capabilities. By capturing different types of VoC and customer feedback from multiple channels and sources, it can manage complex data streams, perform a range of advanced analytic capabilities, and provide in-depth visualizations of customer interactions to facilitate rapid and informed decision-making.


SANDSIV has invested significantly in the development and integration of its products and solutions’ architecture. Unlike other competitors that offer multi-tenant clouds, the company provides a multi-single-tenant cloud architecture, providing security and personalization while not neglecting scalability and the total cost of ownership.


“The company works hard to position itself as an innovation leader with customer-centricity at heart. Having developed one of the most precise deep learning-powered engines for topic detection and sentiment analysis, the vendor focuses on transformers, a new NLP model generation that allows high translation precision. This layered analytics provision interacts with CRM and marketing automation, making it SANDSIV’s competitive advantage,” said Ankita Singh, Senior Industry Analyst at Frost & Sullivan.


Frost & Sullivan applauds SANDSIV's foresight in designing a comprehensive training and onboarding program and consistent customer care with the unique goal of improving overall satisfaction. The Analyst also commends the Swiss company for the internal VoC program in which the sales and customer success teams discuss all inquiries and backlogs.


“Technology innovation and time to value have always been at the core of our DNA - We believe in our ability to bring cutting-edge solutions to market quickly and our vision for the future is why we were named a leader," said Federico Cesconi, CEO and co-founder of SANDSIV.


Frost & Sullivan's recognition of SANDSIV's leadership was also significant for the company's inclusion in two other major 2022 reports. The "Global VoC Analytics Growth Opportunities'' sees SANDSIV among the top 10 VOC tools globally for capturing customer sentiment in end-to-end digital journeys. The "Frost Radar: Global VoC market" includes SANDSIV among the top 10 VOC providers globally according to a Growth Index (GI) and an Innovation Index (II).


A complimentary copy of the 2022 European Product Leadership Award is available at:


To learn more about how SANDSIV helps companies consider the voices of their customers in everything they do, please contact us at or visit