Boston, 03 March 2015: TERMINALFOUR, the digital engagement and web content management platform for higher education, today announced its plans to expand its North American operations and recruit 15 new positions in its Boston headquarters. The expansion is being accelerated due to the successful launch of TERMINALFOUR's latest software release which has resulted in TERMINALFOUR winning 7 new significant higher education clients.
TERMINALFOUR has had a base in the US since 2008 and chose Boston as its HQ due to its vibrant technology cluster, access to skilled high-potential graduates and its gateway location to the rest of the United States and Canada. The announcement of these 15 new positions is a further commitment by TERMINALFOUR to the City of Boston and also a reflection of the increasing opportunities and demand in North America for its software.
Over the past 12 months, TERMINALFOUR has grown its business significantly in North America, bringing its current number of US and Canadian higher education clients to seventy. In addition to the new direct business wins, it has also revitalized its partner strategy which is helping to increase awareness, market penetration and market share further.
The 15 new positions cover business development and client-facing roles including account management, client support, and training and new business development. These roles will be recruited over the next 18 months and interviewing is already underway. Growth of the team will strengthen availability of support and customer service for TERMINALFOUR's clients throughout North America.
TERMINALFOUR's digital engagement and web content management platform is used by more than 155 university and college clients to power in excess of 10,000 higher education websites throughout the world. It helps Universities and Colleges engage more effectively online to drive key results such as student recruitment numbers. Last year it announced plans to double this to more than 300 clients by 2016. Current customers are based throughout the US, Canada, Ireland, South Africa, the UK and Australia and include top ranking universities such as the University of Florida, Virginia Commonwealth University, State University New York (SUNY) and St Andrews University.
The expansion in the US is being led by Mike Taylor, VP of Worldwide Sales, TERMINALFOUR: "TERMINALFOUR has had a presence in the US for a number of years but it needed to make a bigger, bolder and more pronounced commitment to this market. While we still have significant and robust ties to the global business unit, the expansion of the Boston team is about bolstering local resources to drive our ambitious national business development plans but also ensuring a personalized experience for our US client base."
Pictured at the launch of TERMINALFOUR's new jobs for Boston are Mike Taylor, Vice President of Worldwide Sales, TERMINALFOUR, and Piero Tintori, director and founder, TERMINALFOUR