Video

Revolutionizing Retail: Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion dollar annual revenues. Though exceedingly difficult and rare, that circumstance is not impossible. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 trillion U.S. dollars in 2022.

Video Calls Trigger Home & Garden Purchases, New Research Finds

Over half (51%) of UK and US consumers indicated in a new survey that being at home during the pandemic lockdown has motivated them to spend money on making their living environment a more comfortable and fun place to be. And over a third (36%) agreed that seeing inside the homes of friends and colleagues in pandemic video calls has inspired them to improve their own home environment. 

52% of the sample reveal that their household has bought at least one product online during lockdown to make their indoor or outdoor living space nicer or more comfortable. And the trend is likely to continue – with 55% expecting to be spending more time in their homes or gardens even after lockdowns have completely lifted.

StarLeaf Reveals Scale of Uptake in Video Conferencing Services During Coronavirus Pandemic

StarLeaf, the global provider of meeting room solutions and video conferencing services for enterprises, has today released the StarLeaf Trends Report outlining the uptake of video conferencing usage seen across the business, during the coronavirus (COVID-19) pandemic.

The report collects data from a number of countries including the US, UK, France, Sweden, Germany and Italy. From the US notable findings include:

Openwave Mobility Video and Data Management Technology Deployed in 8 out of 10 of the Leading Operator Groups Worldwide

Major North American Operators deploy Openwave Mobility technology as forecasts show that 90% of 5G traffic will be video

REDWOOD CITY, California – February 27th 2019 – Openwave Mobility, the market leader in mobile data traffic management solutions, today announced that its technology has been deployed in 8 out of the 10 largest multi-territory mobile operator groups in the world and now has a footprint of over 2 billion subscribers. This comes hot on the heels of a multi-million USD agreement for mobile traffic management with a leading network operator in North America to deploy mobile acceleration technology to boost subscriber Quality of Experience (QoE). 

Mobile Video Index 2019: Operators Experiencing up to 100% Mobile Video Growth Year-on-Year

REDWOOD CITY, California – February 26th 2019 – Research from Openwave Mobility, the market leader in mobile data traffic management solutions, has found that over the past five years, video on mobile networks has grown on average 50-60% year-on-year (YoY), while in many developing markets, the rate is more than twice this. The findings are part of the latest Mobile Video Index (MVI), now in its third edition. Along with live data from over 30 mobile operators globally, the latest edition of the MVI also features insight from the Mobile Video Industry Council, an industry group that includes BT, EE, Deutsche Telekom, Telefonica, MTS, Telus, KPN, Orange and Vodafone.

7 Marketing Trends You Should Consider for Q2 and Q3

By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.

Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.

How to Effectively Use Videos in Your Outreach Emails

As the initial step toward establishing a connection with a potential collaborator, the outreach you send could directly turn away the person you’re contacting  – or it could be the very foundation of a fruitful collaboration. Whatever your strategy is aimed at, no doubt you’ve spent a lot of time developing your outreach tactics and continuously tailoring them.

But what if there was a way to encapsulate all these tactics in a digestible outreach format to further improve open, click-through, and response rates?

Mobile Video Index: Facebook Video is Poised to Overtake YouTube

REDWOOD CITY, Calif – February 26 2018 – Openwave Mobility, the market leader in mobile video traffic management solutions today released the latest findings from its Mobile Video Index (MVI). This is the second edition of the MVI, a regular analysis of traffic data aggregated from live deployments in over 30 mobile operators. The study found that while YouTube remains the most popular for mobile video, Facebook is rapidly closing the gap in some markets – and has even overtaken YouTube in others.

Top Five Networking Trends for 2018

The top five networking trends that will shape 2018 are:

Security First

Cyber threats are becoming ever more sophisticated and increasing in volume. In addition, remote working or working across multiple sites and multiple devices, together with an increasing reliance on cloud-based applications, have all served to weaken traditional perimeter-based security.

Traditional firewall technology is no longer enough. Anyone designing or planning a new network deployment in 2018 must adopt a ‘Security First’ mantra, with security being embedded into the network elements and design.