Twitter

Doubling Down on Bluesky

If you've been visiting our website in recent weeks, you may have noticed some changes in the header and footer on our pages. We have removed the X logo and are no longer providing a link to our account on the X (formerly Twitter) social media platform. Given the past couple years of changes in leadership, community policies, and community makeup on X; socPub has decided to suspend posting on our X account. Admittedly, we always had a low following on this account so the statement we're making here is less significant than when other online publications take a similar action. Still, we believe no longer posting on X is a step in the right direction for socPub.

Social Media: Spending my time on Bluesky this Month

I have come to both hate and love social media platforms since joining them in the early days via Google+, Facebook, and Twitter. There are some days I just want to quit all social media. Yet, social media has become an indispensable tool for communication, connection, information sharing, and in some cases building community. For years Twitter was my favorite for microblogging, but as X, for better or worse, it's no longer the valued social network it once was for me. Like many of you, I've been looking for an alternative to Twitter.

7 Reasons Why Threads is a Genuine Existential Threat to Twitter

With the new Threads social media platform on the rise—destined to reshape how we communicate, promote brands and engage with each other—an exciting new era is underway. According to Threads early adopter and internationally-regarded CEO brand strategist Raoul Davis, CEO of Ascendant Group Branding, a leading global CEO branding firm and No. 1-ranked minority-owned U.S. PR firm, “Among the launch of numerous social media platforms over the years, none have been as strategically positioned for success as Threads.”

Here are Davis’ seven reasons why:

1. The Perfect Storm for Threads

The Social Media Checkmarks and Verification Mess

While all eyes are on how Elon Musk is handling the blue checkmark over at Twitter and debating the checkmark's value and devaluing, I submit the checkmark isn't just a Twitter problem but also a social media problem no matter what platform you're using. Over the past couple weeks, I've come to the conclusion that it is a huge mistake to confuse verification with designating someone as notable or not. The use of verification for only notable users, which in turns designates the remaining users as non-notable, is divisive and never should have happened. While I reluctantly have sided with Mr.

Dataiku Hires Daniel Brennan as Chief Legal Officer

NEW YORK – September 13, 2022 – Dataiku, the platform for Everyday AI, today announced the appointment of Daniel Brennan as its new Chief Legal Officer. Brennan, who previously spent more than a decade at Twitter, joins the company during a surge of enterprise demand, traction and exceptional customer retention rates.

Driven by large-scale adoption and unparalleled customer loyalty among enterprise organizations, Dataiku has experienced massive momentum in the past twelve months with 60% year over year ARR growth. There are more than 150 organizations within the Forbes Global 2000 currently using Dataiku’s platform. Additionally, Dataiku’s customer retention rate within the Global 2000 stands at over 95%.

Twitter and Facebook worst channels for retail customer experience, finds research by Eptica

Study shows fashion and food retailers focus customer service efforts on the web

Reading, UK, 22 May 2019 – Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.

Facebook and web lead the way for UK customer experience - email and Twitter lag behind

Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.

While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took 8 days to respond to an email. One fashion retailer answered a tweet about ethical sourcing policies in 17 minutes, yet another took 50 hours.

I'm Using Twitter's New Web Interface

A week ago Twitter offered to upgrade my Twitter account (@socpub) to a new design for its Web Interface. For the most part, I've been viewing the revamped interface via the Chrome browser through a Windows 10 PC. After intense use of the new interface this past weekend, I have to say so far so good. In fact, I have no real complaints about the changes Twitter has made...which is highly unusual for me when it comes to social media.

Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

San Mateo, February 28, 2019 - Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed.

Bryan Ruby's Last Google Post

Last weekend, I submitted my last Google+ post. From here on out, I won't be actively monitoring the platform given the expected demise of Google+. This is what I posted:

This is likely my last Google+ post but I don't plan to delete my Google+ account until February 28, 2019

Unless something significant happens, I don't plan to post again on Google+. It doesn't seem logical to invest my time and effort to post something we all know will be deleted in a couple months. I may leave a comment here or there on G+ but that's about it.