Over the weekend, we decided to open an account for socPub on the social network, Bluesky. This action is all in an effort I started by evaluating alternatives to Facebook and X that we've leaned on so much in the past. We like that fact that it will be easy for you to find us on Bluesky as our handle on the social network is the same as our web domain, @socpub.com.
I have come to both hate and love social media platforms since joining them in the early days via Google+, Facebook, and Twitter. There are some days I just want to quit all social media. Yet, social media has become an indispensable tool for communication, connection, information sharing, and in some cases building community. For years Twitter was my favorite for microblogging, but as X, for better or worse, it's no longer the valued social network it once was for me. Like many of you, I've been looking for an alternative to Twitter.
Within the last few weeks since its debut, Threads has taken the digital world by storm. A product of Meta — Facebook’s parent company — Threads has been widely discussed as a contender designed to rival Twitter. The buzz surrounding its launch and the rapid adoption rates are impossible to ignore.
Yet, with every new platform comes a crucial question for businesses — should you jump on the Threads bandwagon? Is it genuinely worth taking advantage of another social media channel, especially when it is in its infancy?
With the new Threads social media platform on the rise—destined to reshape how we communicate, promote brands and engage with each other—an exciting new era is underway. According to Threads early adopter and internationally-regarded CEO brand strategist Raoul Davis, CEO of Ascendant Group Branding, a leading global CEO branding firm and No. 1-ranked minority-owned U.S. PR firm, “Among the launch of numerous social media platforms over the years, none have been as strategically positioned for success as Threads.”
Here are Davis’ seven reasons why:
1. The Perfect Storm for Threads
