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How ORM Is Redefining SEO (And How to Do It Right)

Online reputation management (ORM) has become a true buzzword recently, but there are still numerous misconceptions about it. ORM is complex and contains a wide range of practices that shape the public perception of your brand. And, apart from your branding efforts, they may also impact your SEO.  

Let’s see how ORM is redefining the digital marketing landscape and how to get the most out of it.

New Searchmetrics study: Google now wants brands to get niche-specific

San Mateo, October 17, 2018 - Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts. 

Rehabilitating Google AMP: My failed attempt Chris Graham Wed, 10/17/2018 - 06:27

Back in February I wrote an article saying how I believed Google AMP has been imposed on the web by Google as a ‘standard’ for developing fast webpages, and my dismay about that. Google apparently developed this as an internal project without any open collaboration, and avoiding the W3C standardization processes. Google made implementation of Google AMP a requirement to show at the top of the search results for common news searches.

To many of us open web folk, Google’s AMP violated the widely held principle of search engines not putting bias into search results, and/or the principle of web standards (take your pick – it would not be bias if it was a standardized approach that the wider web community had agreed upon).

Titan IC announces the launch of its RXP search and content inspection technology in the latest Xilinx SDAccel environment

SAN JOSE, Calif.– (XDF18 Conference) – Oct. 2, 2018 – Today Titan IC announced a new technology collaboration embedding its industry-leading Regular Expression Processor (RXP) into Xilinx’s SDAccel environment.

Titan IC’s RXP technology is a unique, fully-scalable, hardware-accelerated solution for Security Analytics Acceleration (SAA) and content processing, designed for high throughput, low latency applications that require Regular Expression pattern matching. This progressive technology can be used in various applications such as security processing, data loss prevention, intrusion detection/prevention systems, DDoS protection, big data analytics, and FPGA-based SmartNICs.

Search Engine Marketing- Maximizing on the Reach and Potential of SEO

Many businesses and brands are aware that they require SEO to enhance their digital output along with the benefits they can get when professionals implement SEO work on their behalf. Search engine optimization is well known for improving the overall visibility of websites but it also offers other valuable aspects. There are several reasons why any type of business, regardless of the size or industry, needs to consider SEO as a way to take their venture to the next level.

Organic Search and Online Traffic

Organic search plays a major role in how the business website performs and is a crucial element of the buyer’s focus and getting users to complete engagement or a conversation.

New Research: Financial Services Brands Can Win in Google Searches by Targeting ‘Direct Answers’

San Mateo, July 31, 2018 - Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.

6 Essential Digital Marketing Elements that Every Business Owner Should Be Familiar With

The marketplace today is increasingly turning digital with technology continuing to evolve, and this is no surprise. The benefits of this form of marketing are becoming all the more common day by day. Majority of the customers are researching and purchasing products online. We are living in a digital age where countless people are spending a lot of time poking around the digital platforms. In fact, businesses have become more aware of this and thus are leveraging on this platform's popularity for promoting their products and services. Merely put, marketing is basically to connect with consumers at the perfect time and the ideal place. If one has plentiful customers online, then definitely that is where they should go.

Study: Faster web pages already rank higher in mobile searches – even before Google’s “Speed Update”

San Mateo, June 28, 2018 - Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with almost a third (32%) loading within one second. And pages using Google’s faster loading Accelerated Mobile Pages (AMP)[1] appear in the first search results page for around 61% of searches.

5 Important Benefits of Hiring an SEO Agency for Your Business

If you have a business but have no idea about SEO strategies that work, then you should consider hiring an SEO agency. It is important for you to carry out a lot of research before you hire any of these businesses to enable you to make the right choice. With the right company, you will get a higher ranking spot on Google and your company website will get more visitors and actual clients. Here are the benefits of hiring a good SEO firm.

SEO will improve your website

Google’s SEO Tools: The Best Way to Understand the Search Engine

Google has always been experimenting with its search algorithms; however, amid all the secrecy, it has always taken the user experience as its top priority. Each algorithm change has taken the SEO professionals a bit further in achieving better search ranking. It all depends on your ability to discover the ways that Google employs while evaluating a website.