Opinion

Every leader seeks to establish a company that can endure the test of time. Establishing a mission founded on purpose, people and performance is a powerful means toward that end. Those that do so often create highly successful organizations with operations grounded in core values like grit, integrity, honor and a mindset of continuous improvement, which informs their leadership style and marketplace service approach. More than inspirational statements, these guiding principles serve as a human-centric organizational blueprint—foundational pillars that executives and team leaders can use to cultivate a dynamic company culture and construct a business model in which meaningful social impact is inherent.

Influencer marketing has become a popular way for brands to connect with their audiences. With social media platforms driving consumer decisions, businesses are investing in these partnerships to expand their reach and boost conversions. Yet, while these collaborations can deliver impressive results, they also come with potential pitfalls that brands must handle carefully.

The State of Influencer Marketing in the Digital Sphere

Social media evolved from a way to connect with friends and family to discover brands and new products that make life easier. Many businesses that use platforms like TikTok or Instagram have found success with it over the years. 

A recent survey by SurveyMonkey pointed to a long-noticeable jump in the popularity of mobile applications in comparison with familiar websites. Stunning 962.5% - this is the result of the transformation of 8 billion invested in the industry into 77 billion. With a high probability, by the end of 2020, this figure will exceed 100+ billion. Already, iTunes and the Google Play Store are offering us to install 4.3 million applications, and this is not the limit - the number of mobile clients continues to grow exponentially.

A few days ago, there was a MarketWatch article published that summarized the difficulties Tesla's competitors are having going electric. The article goes through a litany of companies in electric vehicle manufacturing having difficulty catching up to Tesla. Some of the companies include Volkswagen, Jaguar, Dyson (yes that Dyson), GM, Porche, Toyota, Kia, China's Nio, etc. The article even includes mention of Harley-Davidson briefly halting production of its LiveWire electric motorcycle due to charging issues via low-voltage home outlets.

Do you require a website for your business or you want to have online representation for your offerings? Then there are many ways to build a website and present it to the public. While building a business website, there are many things to consider as well as different choices to make. In any case, the primary consideration to make is whether to go for custom website design or to adopt the smart method of using website templates?

As we live in an ever more digitalized world there are only a few business ideas that have the potential to gain as much traction as Software as a Service business. After all the demands for these types of businesses shows no signs of slowing down in the next couple of years and, if you know what you are doing, you can make very good money from it. With that being said, opening and running a SaaS business can be a bit different and more challenging than running other traditional businesses So, to help you out, today we are going to take a look at a few things you should know before opening a SaaS business. 

Back in February I wrote an article saying how I believed Google AMP has been imposed on the web by Google as a ‘standard’ for developing fast webpages, and my dismay about that. Google apparently developed this as an internal project without any open collaboration, and avoiding the W3C standardization processes. Google made implementation of Google AMP a requirement to show at the top of the search results for common news searches.

To many of us open web folk, Google’s AMP violated the widely held principle of search engines not putting bias into search results, and/or the principle of web standards (take your pick – it would not be bias if it was a standardized approach that the wider web community had agreed upon).