Mobile

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

Perfecto by Perforce Releases Fall 2020 Test Coverage Index

MINNEAPOLIS, November 10, 2020Perfecto by Perforce, market leader in cloud-based automated mobile and web application testing solutions, today announced the release of its Fall 2020 Test Coverage Index, a biannual publication which analyzes emerging trends in web and mobile app testing, outlines mobile device, browser, and OS releases, and provides device usage data from around the world.

With fifteen years of industry-leading expertise in mobile app testing, Perfecto is proud to introduce this latest installment of the Test Coverage Index, its fourteenth edition.

UK Businesses Struggling to Implement Sustainable Mobile Computing Strategies Real Wire Mon, 10/26/2020 - 06:25

BRACKNELL, UK. 26th October 2020 – UK businesses are struggling to implement sustainable mobile computing strategies as rapidly changing requirements force half to switch their mobile computing devices before they are two years old.

IT decision makers were questioned about the importance of sustainable and environmentally-friendly practices in the purchase, operation and disposal of their mobile computing devices. Although there was a clear desire to use their mobile devices in a more sustainable way, respondents indicated that business pressures were preventing progress.

Despite decrease in smartphone sales owing to Coronavirus pandemic, trade-in values increase

4th August 2020 – HYLA Mobile, the world’s leading provider of software technology and services for mobile device returns management and reuse solutions, today revealed the delayed impact of the Coronavirus pandemic on U.S. trade-in programs. According to HYLA’s Q2 2020 trade-in trends research, $225 million ($225,693,362) was returned to U.S. consumers as part of trade-in programs — a 50% decrease from the same quarter last year. Although HYLA’s data typically shows a seasonal dip in Q2 from Q1 by about 15%, this year saw a 57% decrease.

Panasonic Launches Its Most Rugged and Powerful Android™ TOUGHBOOK A3 Tablet With A 10.1” Display

BRACKNELL, UK. 24th June 2020 – Panasonic further strengthened its popular Android line-up today with the launch of the TOUGHBOOK A3, a fully rugged tablet with a 10.1 inch display. With businesses increasingly turning to Android for their rugged mobile tablet and handheld needs, the TOUGHBOOK A3 is ideal for emergency services personnel, utilities and field service agents, as well as transport and logistics operators, and those working in automotive.

Post COVID-19, a “Remote First – Remote Validate” Mindset is Needed

The COVID-19 pandemic has highlighted the need for financial services companies to have a “Remote First” mind-set. When we look over the past number of weeks, consumers are interacting and doing more and more business online, using a new set of tools – such as Zoom. This could create a significant opportunity for financial services companies to find a better way of engaging. One can easily foresee that Wealth Management companies will use online video meetings for annual assessments.

Pre-owned Mobile Device Values Stay Strong Amidst Coronavirus Pandemic

29th April 2020 – HYLA Mobile, the world’s leading provider of software technology and services for mobile device returns management and reuse solutions, today released data on mobile device trade-in trends for Q1 2020. HYLA’s data reveals that despite the Coronavirus pandemic causing significant disruption to the supply and distribution of new and pre-owned devices, it has not had much impact on pre-owned device values. In fact, according to HYLA’s exclusive data, pre-owned smartphones have held their value from Q4 2019 and returned more than $535 million to U.S. consumers through mobile device trade-ins in Q1 of this year—an increase of 1.5% from Q1 2019.

Dynamic Spectrum Alliance applauds FCC’s decision for unlicensed spectrum access in the 6 GHz band

Washington D.C, USA, 23 April 2020: The addition of 1200 MHz of spectrum for unlicensed use in the entire 6 GHz band, as approved by the Federal Communication Commission (FCC) today, is a watershed moment for connectivity and innovation. The 5.925 – 7.125 GHz band will supercharge connectivity to affect every aspect in our lives, such as remote education, telemedicine, work and commerce, gaming, and social media.

Why iOS is More Secure than Android in App Development?

Well, there is nothing new in it. I mean the world has been competitive since the very beginning and irrespective of the industry. Do you remember the Coca-Cola and Pepsi fight, Mcdonalds and KFC, Canon and Nikon? And now over a few years, it seems to be Android v/s iOS app development.

Competition isn’t just limited to businesses or mobile app developers, but you will also find a cold war among fan groups. By leaps and bounds, it seems that the two tech giants are set to make an evolution like never before. Let’s keep this aside for a while and analyze things from where it all began.

5 App Development Tips to Help You Avoid Disaster

Let me tell you, in plain and simple words – app development seems easy only in the labs. It is when you step into the game yourself that you realize that it was nothing but a smokescreen. You have to work hard and ensure that users enjoy a seamless experience. It doesn’t matter if you are a pro or a newbie. You can come across troubles that you never knew existed.

A report published by Fortune shows that 75 percent of app downloads open an app once and never come back. 

And that’s not it.